Wix vs Blogger: What’s The Better Blogging Platform

Wix vs Blogger!

These two of the best blogging platforms are the contenders in today’s in-depth comparison.

Many folks considering starting a blog are confused between these two major platforms.

After many hours of fiddling and testing, I’ve concluded that not all builders are made equal.

Of course, each one comes with its own characteristics and comes at different price points. 

If it comes down to Wix and Blogger for you, then this comparison will surely help you out.

wix vs blogger

Wix Vs Blogger – A Point Before We Get Started 

Selecting a free blog platform is a simple yet risky move.

You won’t have to bother about setup or hosting because it will be taken care of for you.

Not only that, but you’ll also receive a free domain name.

However, you won’t be able to get a personalized domain name.

If you want to establish a blogging business, this is something you’ll need.

In fact, there are several limitations to free blog services that limit your flexibility in some ways.

You have less control over your website and fewer customization possibilities in practice.

You also have no way to monetize a blog built on a free platform.

Despite this, several free blogging platforms allow you to elevate your site to a professional level.

If you plan on publishing consistently, you can build a custom domain name and earn money from your blog.

So, you should choose a blogging platform based on the content you create today and in the future. 

It’s a good idea to choose a platform that allows you to upgrade your site.

Eventually, you might want to make adjustments or make it more professional as your online presence expands.

Related Reading: How To Start A Blog – Get Your Hands On My Detailed Blogging Guide Here.

Wix vs Blogger – Under The Microscope 

Of course, you want the best of the best for your blogging business.

Wix and Blogger address a wide range of needs.

Let’s see where yours can be better tended to. 



Before selling it to Google, Evan Williams created Blogger.

It’s one of the earliest forms of online publication still in use today.

In reality, most of the ‘OG bloggers’ you still see started with Blogger.

It is a Google-focused platform, which explains its flexibility and ease of use.

Plus, one of its most appealing features is its cost.

Blogger is almost entirely free.

Unlike some other website builders, Blogger is an all-encompassing platform that includes everything you’ll need to construct and promote your website.

Consider it like purchasing a wholly equipped home in an established neighborhood.

All you’ll have to take on is the beautifying, housekeeping, and other light tasks.

Blogger will handle the wiring, pipes, security, and general heavy lifting. 

Blogger already has all the capabilities and design set up for you, so posting is all you’ll have to worry about.

Even posting is condensed into a few easy steps.

Although, when it comes to content management, Blogger gives you very little control.

Using its drag and drop feature, you can organize your content with just a few clicks. 

However, you’ll give up a lot of control, particularly on the backend of your site.

Let’s have a look at what makes Blogger unique:

Blogger Pros 

Blogger Pros 

Still, Blogger provides a lot of advantages.

There’s a reason why millions of individuals choose Blogger to build their first blogs.

I’ve discovered some specific benefits while utilizing Blogger for various projects.


Blogger is pretty easy to use. You don’t even have to register if you use Gmail, YouTube, or Google’s other services.

You go to Blogger and use your Google account and password to get in.

You can have a single blog or lots of them.

The user interface is straightforward and self-explanatory.

Blogger is wholly focused on blogging, as I’ll explain in the next section. 

The platform is in charge of all site hosting issues, including speed, security, and technical issues.

It is SEO-friendly and has a minimalist design and functionality.

In reality, there is a slight movement of pure-play creators returning to Blogger for personal blogs purely because of its simplistic approach. 

There’s very little lingo to learn and no intimidating processes to navigate to get started.

A large part of Blogger’s simplicity stems from its sole focus on blogging and nothing else. 

Google Integration 

Google owns Blogger.

While Blogger isn’t Google’s most well-known or flashiest product, it is an integral part of the “Google ecosystem.”

You already have a Blogger account if you use any Google product.

And this integration simplifies a slew of otherwise tedious tasks.

Speed and Performance 

Blogger is a “hosted blog platform,” which means it includes hosting as part of the whole blogging package.

Google is concerned about both speed and security.

You can forget about those aspects.

You’re free to concentrate entirely on content and promotion.

Sure, there are numerous benefits to setting up your hosting account for many new bloggers.

However, the freedom to skip learning about speed and security is a significant plus.

Related Reading: Top 9 Squarespace Alternatives – Get The Complete List Here.

video about the cost of running a blog

Product Focus 

There is a slew of publishing products online that attempt to do everything for everyone.

In effect, they end up amounting to very little. 

Blogger doesn’t pursue flashy new features, for better or ill.

It hasn’t attempted to emulate Medium or Tumblr as a social network. 

It hasn’t attempted to become a full-fledged website management system in the same way that WordPress has.

It has made no attempt to become a full-fledged “platform” in any way. 

It hasn’t even gone as far as Twitter regarding real-time data and messages.

Blogger has stayed true to its roots.

RSS is still supported.

By default, it’s set to comments and concentrates on the most recent posts.

Blogger’s focus has been on allowing anyone to quickly publish a complete, decadent piece of material on the Web. 

This strategy has obvious drawbacks, but there’s something refreshing about working with a product that understands what it is.

I, for one, wouldn’t want to use something that pretends to be something it isn’t.


Creating a Blogger site is free if you’re okay with a *.blogspot.com subdomain.

You still get virtually unlimited resources to run your space online.

You’ll also get a free SSL certificate pre-installed.

You can also get a free custom domain (for example, yournameblog.com) and link it to your blog.

On Blogger’s direct hosted blog competitors like WordPress.com, this function, known as “domain mapping,” is usually a premium feature.

There are no installing or upgrading expenses.

Unless you opt-in, there are no advertisements on your blog.

In fact, because Blogger is packaged with your Google account, you most likely already have one!

Although they are all optional and not part of Blogger’s platform, there’s a tiny ecosystem of third-party Blogger customization services.

So, how does Google still profit off of Blogger?

Blogger is one of Google’s many free services designed to keep you locked in and involved with Google products.

These other products do make money, like Google Ads.  

This is a disadvantage, which I’ll discuss in the Cons below.

However, the huge advantage is that Blogger is a genuinely free, well-maintained site that competes with paid competitors head-on.

Of course, Google encourages you to use Google-brokered advertisements on your blog.

Blogger’s primary advantage, in any case, is pricing. It’s difficult to beat a free plan.

Related Reading: Side Hustles For College Students – Click Here To Learn More.

Blogger Cons 

Blogger Cons

You do not have complete control over your blog. 

Technically, the blog or website you create using Blogger is not yours. Because you’re utilizing Google’s free blogging service, Google owns your blog (on your behalf). 

There are a couple of things you should be aware of due to this.

If you don’t meet Blogger’s and Google’s content policies and create content that violates them, Google will erase your blog without warning.

There have been cases in the past where Google suspended people’s blogger accounts without explanation.

The URL structure of your domain is not optimal. 

Having a blog on a free blogging platform means that you can “own” a blog at no cost. 

Blogger is like that; however, it comes with a domain name and a subdomain.

The following is how your blogger blog domain will appear:


When people visit your blog, that Blogspot at the end looks ugly and gives them an instant unfavorable impression.

It doesn’t appear to be very professional.

Redirecting your domain is challenging. 

If you’re determined to blog, you should at the very least spend money on a domain name.

Now, if you’re thinking about switching from Blogger to your domain, it’s not a simple task.

Let’s face it: the majority of folks are unfamiliar with HTML and javascript, as well as SEO.

Redirection necessitates technical tasks that involve coding. 

And sure, your Blogger domain might be redirected to your new custom domain.

You still may lose traffic, authority, and your Google rankings may suffer as a result.

It’s not that easy to upload some media files. 

Let’s say you want to work with media files like downloadable PDFs, GIFs, or videos. 

It will be tough for you to upload these media files in your Blogger blog entries.

Most creators want to personalize their articles.

In Blogger, you’ll have to manually copy and paste code all the time for complete personalization.

Some technical knowledge is a must, which will set back some beginners.

It’s nearly impossible to get backlinks to your Blogspot blog.

Why? It’s because 75% of Google’s Blogspot blogs are spam. 

Folks generally dislike linking to a Blogspot blog, regardless of the quality of the content.

Even you might have some reservations about it. 

Since the bulk of Blogspot sites is classified as spam, the reputation of sites that link to them suffers.

It’s nearly impossible to generate authority and develop a brand in your field if you don’t build links to your blog.

That’s why the majority of Blogspot blogs do not rank well in Google because they do not attract any links.

You don’t have access to an FTP. 

FTP (First Transfer Protocol) is a method of transferring data between your server and your website’s client.

In most cases, your web host is the location, the website is kept.

It is the website’s home, where all of the relevant files and data are stored on its servers.

FTP allows you to access and edit the files on your website, which are then saved immediately on your server and website.

To do the following, you’ll need FTP access:

  • Upload media files in bulk and take out selected images 
  • Tweak the codes of your website 
  • Customization tasks like installing a theme 

Unfortunately, Google disabled FTP access in Blogger way back in 2010. 

This implies that if something goes awry with your Blogger blog and you can’t access your blogger dashboard, you won’t be able to make adjustments.

This update is still in effect, and you are still unable to access your blogger blog’s FTP.

Limited monetization options 

If you’re a Blogger user, the only method of monetization available to you is Google Adsense. 

I’m of the opinion that Adsense is the absolute last thing you should do on your blog.

The pay isn’t all that fantastic.

Unfortunately, Google claims 32% of your website’s AdSense revenue, leaving you with a measly 68%. 

Plus, getting AdSense approval for your Blogspot site is challenging.

Regardless of how outstanding the material is, the odds of being rejected are significant.

Even if you gain clearance, you’ll have to manually place Adsense codes in your blog posts due to the lack of plugins.

That can be difficult if you’re unfamiliar with Java and HTML. 

The future of Blogger is up in the air. 

Google can drop Blogger without so much as a notice to its users.

Savvy users always have a backup of their content. Those who don’t pretty much leave it up to chance. 

As a blog business owner, I’m sure you wouldn’t want this type of uncertainty. 

Infrequent updates and underwhelming support

If you have a problem with your blog, you can only go to the blogger dashboard’s general help forum.

The forum is pretty rudimentary and rarely helps you with specific issues.

You shouldn’t expect much support from developers either. 

You can always look up answers to your questions about Blogger settings on Google and YouTube.

Just remember that even Google’s Blogger forum assistance is obsolete and ineffective.

Related Reading: How Do Bloggers Make Money – Get The Secret Sauce Here.


Wix vs blogger

Wix is one of the most widely used all-in-one website-building platforms available.

It’s comparable to Blogger in that domain management and hosting are included in the package. 

Your blog will still be hosted on its server, and you may access and control it with your Wix admin panel.

Wix, unlike Blogger, puts branded adverts at the top and bottom of your website, whereas Blogger does not.

That so, Wix is a powerful tool that is also safe to use.

So if you’re interested in learning more about its features, here are some Wix highlights. 

Wix Pros 

Wix Pros

Professionals have traditionally criticized Wix, but it has remained the convenient go-to choice for DIY website owners.

They led the way in the mid-2000s with an easy-to-use drag-and-drop builder developed with Flash.

Flash is a technology detested by most professional marketers.

They’ve subsequently abandoned Flash in favor of a platform that has built-in marketing capabilities.

They now cater better to the demands of DIY small business owners.

Professional marketers will still have considerable reservations about Wix, as you’ll see in the cons section.

Still, Wix has invested in being basic and easy for the DIY website owner who simply needs something that functions.

However, it is pivotal to be aware of this while determining the best fit for you and your company.

Design Templates 

Wix has improved its design and theme options significantly over the past few years.

Their free themes were alright but a little outdated for a while. 

Wix provides a good collection of current themes, albeit they aren’t nearly as good as Squarespace’s.

And, unlike Squarespace, the majority of them don’t require large, professional photographs to look nice right away.

Wix released a new “Artificial Design Intelligence” feature last year that automates a lot of the human process of developing a website.

It hastens the process of creating a website. 

Wix’s current design approach is a significant benefit to the platform.

Moreover, their designs consider both responsiveness and usability. 

They adjust to the device and browser used by the reader.

Because most DIY website owners don’t have the time or experience to test and patiently change site designs, these two elements are critical.

Onboarding and Site Configuration 

The backend and general design of Wix are both efficient.

However, many of the edges have been rounded up to make it more attractive.

At the same time, it still preserves a multitude of functionalities on a single screen.

When they say “drag and drop,” they mean literally dragging and dropping items where you want them.

They provide tools, templates, and instructions to assist you in designing a site. 

Design, pages, and navigation – all of the fundamental parts of a website are simple to set up.

This is precisely what you’re looking for if you’re taking the website builder route.

Sure, there’s a feeling of being overwhelmed by all the choices.

They do, however, do a fantastic job of getting you started from a decent point rather than starting from scratch.

This is due to the fact that Wix’s onboarding is also quite good.

They instantly start an email training sequence for your account and walk you through design options.

Moreover, Wix has a great mobile experience.

You can get started on your design on your phone and worry about the final touches afterward.

Being able to tweak your Wix blog on the go is a fantastic convenience for many creators.

Business Customization 

Wix’s target markets and average clients are very specialized.

They’ve done a fantastic job of “triaging” consumers based on their industry and developing templates and features for each region.

When you register on Wix, you must select whether you are a restaurant, a musician, a real estate agent, or something else.

Your options, as well as featured templates, are preset when you take your pick.

It accelerates the sign-up process significantly.

Speed and Security 

Wix’s servers host all of Wix’s websites.

This implies a couple of things.

Of course, this means that the servers have been optimized for Wix websites.

Wix experts are in charge of keeping your site running smoothly.

It also implies that the security of your website is in the hands of professionals.

Wix’s sites rely heavily on Javascript.

As a result, their speed tests differ from others. Their websites respond swiftly yet take a long time to load fully.

Although the sites appear to be speedy to the typical user, many expert developers aren’t fans of the strategy. 

You don’t have to worry about salts, caching, CDNs, or fixes – which is the primary function and security solution.

Running a quick website is uncomplicated.

But if you’re a contractor or a business owner, you’ll occasionally have tasks to do before you can focus on other concerns. 

Product Focus 

Wix, as I’ll explain in the next section, has certain drawbacks.

Still, Wix is unique among website builders in that it is a 100% autonomous, publicly-traded company dedicated solely to website builders.

As a result, they have every motivation to improve the product and profit as a website builder.

This is relevant since many organizations’ website builders are part of a more extensive product suite.

As a result, the website builder is only as valuable to the company as the product suite.

So, it runs the risk of becoming obsolete.

Google Sites and Blogger are two of the most prominent examples of this phenomenon.

Both are fantastic products that Google appears to be uninterested in.

Weebly was recently purchased by Square (a payments startup); therefore, there’s a chance of Weebly becoming Square support.

I have to emphasize the importance of understanding how and why your service provider makes money.

You don’t want to make a long-term commitment to a platform that doesn’t care about its users.

Wix’s independence and business approach make it a strong contender in this category.

Resources and Customer Support 

Wix websites offer the benefit of being an all-in-one solution, including the speed and security aspects.

If a problem arises, Wix is responsible for resolving it. Users don’t have to investigate and zero in on core issues. 

You can contact customer service if something is amiss or if you want to make changes to something.

Wix offers a knowledge base, phone, and email ticket assistance.

They can genuinely fix any problem you have because they use a proprietary platform.

What’s the caveat?

Wix claims that they can remedy any issue as long as it’s “under their control.” 

I’ve seen many reviews where folks claim that their emails remain unanswered by Wix.

It turns out that in some cases, Wix can’t come through and offer a solution. 

On the other hand, Wix is always quick to resolve service difficulties, such as domain connectivity problems.

With built-in capabilities like one-click SSL, they also avoided a lot of problems.

Many prefer this to the slightly more complicated self-installed SSL. 

The point is that their service is beneficial – but you must be aware of their inherent limits.

Related Reading: Best Affiliate Programs For Beginners – Read The Full Post Here.

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Wix Cons 

Wix vs blogger - Wix Cons

Now, let’s take a gander at some of Wix’s shortcomings and limitations in terms of blogging and affiliate marketing.

Convenience and support come at a price. 

Premium plans start at 14$ per month and go up from there. You could say that blogging with Wix is a little bit of an investment. 

It’s hard to change themes. 

After your website has been published and gone live on the internet, you will not be able to change the theme or design.

You still don’t technically own your blog. 

Wix is not open source like WordPress; a private firm controls it.

So, if you do not respect the company’s terms and conditions, your website may be removed.

Site migration is tricky. 

Since Wix is a proprietary CMS, transferring websites from Wix to other platforms like Squarespace and WordPress is difficult and time-consuming.

You only get one site per account. 

With a single account, you can only utilize one Wix website for all premium subscriptions, not an unlimited number of websites.

Wix Vs Blogger – Which Platform Is Better For Blogging? 

Both Website builders possess powerful blogging engines and a plethora of tools to help you create a completely functional blog. 

But, if you wish to develop a more advanced and versatile blog, Blogger is likely to limit you.

Wix excels at blogging because of its extensive blogging options.

It allows you to customize a blog template, add and style posts, update text and images, and add categories, filters, and hashtags. 

Some of Wix’s other noteworthy capabilities are: 

  • Scheduling blog articles
  • Interacting with your team
  • Sharing posts on social media 
  • Giving analytics 
  • Running your site from your phone 
  • Blog name generator 
  • Subscription feature 
  • SEO tools (i.e., AMP and Schema) 

Blogger, on the other hand, is a blog-only platform. You can:

  • Select a template and modify it to your tastes. 
  • Write and publish posts 
  • Share your posts on social media. 
  • Run your site from your phone 
  • Edit images and text 
  • Add videos and fun stuff like emojis 
  • Collaborate with your colleagues. 

You may also utilize the editor to monitor stats, restore and backup, alter the article permalink, add labels, and use Google fonts.

Wix Vs Blogger – Which Platform Is Better Suited For eCommerce? 

There’s no question. Wix is the clear winner in this round of this Blogger vs Wix eCommerce comparison.

I would even venture to say that Blogger isn’t even in the running.

Wix has a strong eCommerce engine and offers dedicated eCommerce plans with numerous advanced features specifically for eCommerce.

You can also extend its usability by integrating a variety of apps and plugins from its vast App Market.

Its powerful capabilities enable you to sell an unlimited number of digital and physical products from your eCommerce store.

You can also upload numerous photos, alter eCommerce designs, define shipping rules, monitor inventory, and launch special offers.

You also get:

  • A mobile app for managing your business 
  • Dropshipping capabilities 
  • Analytics 
  • 50+ payment gateways 
  • Various sales channels 
  • Other useful eCommerce features 

On the other hand, Blogger is not designed for eCommerce, although you can sell things using plugins like PayPal.

However, running an eCommerce site on Blogger would be a pain.

It simply lacks even the most basic functionalities required to establish an online store.

Wix Vs Blogger – Which Platform Has Better SEO Integration? 

wix vs blogger - Which Platform Has Better SEO Integration? 

I’m sure you want your blog to get top billing on search engines.

Wix outperforms Blogger in terms of SEO since it offers a robust SEO suite to help you improve your site.

Server-side rendering, clean URLs with adjustable slugs, an XML sitemap, and automatic image optimization help to improve your site’s infrastructure.

It allows you to customize meta tags, canonical tags, structured data, and the robots.txt file.

You can even write your own schema markups for your website. 

Moreover, it automatically generates fully customized meta tags such as titles and descriptions.

Wix now allows you to create 301 redirects as well as bulk redirects. On the Wix dashboard, there are also SEO features for:

  • Event tracking 
  • Accelerated mobile pages 
  • Logfile 
  • Multilingual sites 
  • Analytics 
  • Smart Caching 
  • Google search console integration 

It also allows you to create a custom SEO strategy, link SEO APIs for developers, and integrate SEO widgets.

You gain access to customized SEO tools from its vast App Market.

Blogger, on the other hand, lacks robust SEO settings and tools. However, you do get: 

  • Home page tags 
  • Post and customer header tags 
  • Custom robots.txt
  • Archive and search page tags 
  • SEO title and description 
  • Custom redirect 404 pages 

Still, SEO tools such as Semrush, WriterZen, and Textmetrics are compatible with the Blogger editor.

A Google Search Console is available right on the panel as well. 

Related Reading: How To Make 200 Dollars In One Day – Click Here To Learn More.

Final Thoughts 

If you have a Google account and want to start a personal blog with minimal expense and effort, Blogger is your easiest option.

Blogger isn’t great at adding additional features, design options, or layouts to a simple blog that’s evolving into a fleshed-out website.

Wix is an excellent tool for intermediate users who have the time and patience to build a website.

Because there are so many themes to choose from, beginners may become overwhelmed at any point.

It’s also suitable for small businesses because of the upgrade choices.

Both are capable solutions in their own right, and a variety of things may influence your choice at the time.

Different platforms cater to the needs of diverse content creators.

The ‘best’ platform is a compromise between control and ease of use.

I hope this comparison helps you out, so you can start blogging right away. Good luck!

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Brooks Conkle Banner Image
Brooks Conkle

Brooks is an entrepreneur, father, husband, & follower of the golden rule. He has over 15 years of experience as an entrepreneur after graduating with a Finance degree from Auburn University. Addicted to starting new business projects, he believes in creating multiple income streams and a life of flexibility. Business should work around your life, not the other way around. He creates content on his website, sharing his projects to help other hustlers in marketing, personal finance, and online business.