What Makes a Business Successful?

[I originally wrote this article on what makes a business successful in 2010.  I found these 10 rules for success in the real estate business posted online and I immediately printed and put on my wall. 

They’re simple rules, but they’re filled with logic. 

They were originally written about the real estate business, but I think they transfer to most businesses.]

10 rules for success in business

1. Positive attitude is a MUST.  

I could dwell on all the deals that didn’t work out and all the challenges of being self-employed.  But instead, I focus on opportunity and possibility.  there has been a lot of doom and gloom recently.  But this is still the land of opportunity.  You know who realizes that more than anyone?  Immigrants.

2. FOCUS!  

Even more than hard work.  I’m kind of lazy.  I spend many days at the park, at cafes, at movies, etc. But I have put systems into place to generate potential deals on a regular basis.  And when there is a deal, I’m like a shark, like a bulldog.  I bite and I don’t let go without a fight.  If there is a way to make it work, I make it work!

3. Don’t deal with flakes.  

Associate (in business) only with people who are successful or have the right attitudes to become successful.  Also, be aware of those who overpromise but under-deliver.  Talk is cheap.  But I guess that’s a form of flakiness too.

4. Use multiple strategies for getting deals.

This is talking about the real estate business, but it carries over. Don’t just rely on one form of marketing to attract your leads or customers.

5. Use massive and consistent effort.  

Don’t expect meek and weak efforts, or occasional efforts, to yield any impressive results on a regular basis.

6. Become an expert in your market.

Learn to adapt to changing markets and different market and property types.

7. Is greed good?  Depends.  

Be SMART GREEDY, not dumb greedy.  Smart greedy = trying to maximize your profit on each deal through negotiation (most profitable activity known to mankind), deal structuring, cost controls, etc.   Stupid greedy = taking foolish risks; cutting corners that shouldn’t be cut; destroying relationships for short-term gain; etc.

8. Don’t put all your eggs in one basket.

If any ONE deal, agent, client, investor, etc. can make you or break you, you’ve put yourself in an overly vulnerable position.  

9. Business, like life, is filled with ups and downs. 

(Trust me, I know.  If you haven’t already, read my story).  Try not to let either affect you too much.  That said, do re-evaluate and readjust as needed if you aren’t getting the results you desire.  First, review 1 through 8, and ask which one of these you could be doing better.

10. Always aim higher!  

Demand and expect more from yourself than anyone else would.

I was thinking about what makes a business successful, and when I saw these 10 rules for success in business, I knew I had to share.  

I printed it out, and it’s been on my office wall ever since.  If you’re the original author, please let me know so that I can credit you 😉

Disclosure:  this article might contain links to the resources discussed.
Some of the links are affiliate links, meaning that I will make a small commission if you purchase a product or service by using the link. You get the same price whether you use our special link or not, and sometimes I’m able to get you an even better deal through my relationships!  More info in my privacy policy.

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Brooks Conkle

Brooks is an Entrepreneur, Sponge, Father, Husband, & Follower of the Golden Rule. He has over 15 years of experience as an entrepreneur after graduating with a BSBA in Finance from Auburn University. He’s addicted to growing new business ideas and any food that includes chocolate and peanut butter. Brooks is a firm believer in creating multiple streams of income and creates content here on BrooksConkle.com to help other hustlers in the areas of marketing, online business, personal finance, and real estate. 

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