Great AI SEO Tools for 2023 (+ My Favorite)

In today’s world, knowing SEO is key for any website owner.

Search engine optimization (SEO) is critical for ensuring that search engines index your content. 

As a result, you’ll be able to reach a far larger audience.

However, SEO can be puzzling for newbies. 

You don’t have to spend months researching optimization strategies because AI SEO tools can do it for you.

robot looking at his computer for ai seo tools

These SEO tools won’t be able to accomplish the full job for you (yet), but they can handle a lot.

In this post, we’re going to go over the top AI SEO optimizer software on the market today.  

How Does AI Help SEO?

Every day, across desktop, mobile, and voice searches, search engines rely on artificial intelligence (AI) and machine learning to provide responses to natural language inquiries.

AI models from corporations like Google essentially govern how and who views your information.

Humans have been playing a game with rules determined by machines for years.

We’re attempting to learn more about the signals that search engines value.

Then, in order for our content and websites to rank well, we try to meet those standards.

There’s no denying that there are a lot of talented SEO specialists out there who are experts at what they do and add a lot of value to their companies. 

However, there are numerous ways in which machines can outperform humans in this game.

A.I. is now being used to assist small businesses in executing SEO better and faster since it can evaluate data patterns more quickly than people.

Oh, and it can do it at scale and in real-time.

Search professionals are using AI-powered SEO tools today to perform more with less and obtain competitive advantages that manual labor alone can’t match.

This involves employing A.I. to improve old content, suggest new topics to target, detect plagiarism, and even automate SEO activities.

And I think AI is going to play a huge part in building brands of the future!

Ok, so let’s check out the best SEO software tools! 


The Best AI SEO Software That Will Benefit Your Website 

SurferSEO

surferseo homepage - a solid ai seo tool

**Full Disclosure: Surfer SEO is the company that my team currently uses. Yes, we love it!

Surfer SEO is a reputable SEO tool for writers and digital marketers that want to optimize and create content that will attract traffic and consumer interest.

Using content marketing to create content should be a major part of your strategy.

And Surfer can help.

Surfer SEO uses machine learning to allow users to do the following:

  • Increase incoming traffic to their site 
  • Build quality backlinks 
  • Improve business outreach 

Plus, this tool allows you to create data-driven content that will rank on the first page of search results. 

You may import your post into Surfer SEO audits, which will provide you with detailed tips on how to increase your ranking.

Alternative keywords to target and missing content possibilities are examples of this.

You won’t have to develop a content plan by yourself if you use Surfer SEO.

It can aid you in developing a strategy that is tailored to your target audience, niche, and domain. 

It will also provide you with plenty of ideas to create content to assist you in conquering your niche.

Surfer SEO can help you with keyword research, determining word counts, and laying out article structures to improve your chances of ranking well.

It is the most robust internal SEO tool for optimizing and maintaining the quality of your website.

Surfer is our favorite automated SEO tool.

Delve into a Comprehensive Surfer SEO Review for an Unmissable Read.


Rank IQ

homepage of the rankiq SEO tool website

I’ve used RankIQ off and on this year. Brandon Gaille is a master blogger (millions of monthly site visitors) and the creator of this AI SEO tool.

Note: I wrote an entire review of RankIQ here if you’d like to dig in a bit deeper.

In the Facebook group, I noticed the majority of users are in the lifestyle, food, and travel niche.

What I think is the coolest feature is that they have a library of keywords that users can download to their library to write for.

After a certain number of bloggers do this, they remove them from the library.

I found it as an incredible way to get new and fresh keyword ideas.

RankIQ also has a writer, but I haven’t used that post (mainly because we already have our writing process using tools like SurferSEO)

Test out RankIQ


Keyword Insights AI 

Keyword Insights AI SEO tools

This keyword research tool organizes keywords into comparable groups based on the search intent using cutting-edge natural language processing and an examination of search engine result pages.

Keyword Insights AI generates a report that you can use to optimize content and boost your SEO by starting with a list of your keywords and picking the insights you wish to acquire. 

By examining the result, you’ll be able to choose which keywords to include on single pages and which to divide into multiple pages.

If keyword research is your main concern, this is the AI SEO tool for you.


Frase

Frase  AI SEO Tools

Frase is an artificial intelligence SEO software that assists you in creating content that is aligned with user intent. 

It helps you appear on the first page of Google by assisting you in coming up with optimized content.

It also generates material that may be used by voice devices automatically.

Frase’s fast-developing range of AI-powered tools makes it simple to find out what questions your target audience is asking online.

It then creates optimized material that can address those questions rapidly.

Frase integrates with a number of big companies like WordPress and Adobe.

The business provides a helpful guide to ensure that you create content that will convert.


Optimo

Optimo isn’t just one AI tool, but actually a suite of AI tools brought to you by FATJOE.

Optimo’s tools cover a wide range of marketing categories, encompassing Ads, Social Media, Copywriting, SEO, Video, Email, and Business.

Optimo harnesses the power of machine learning to aid with content ideation and creation which is fantastic for anyone engaging in content marketing that needs either a bit of a creative boost, or some help with content creation at scale.

The suite of AI-powered tools also includes SEO-focused tools, including keyword research and keyword clustering tools.

While topic ideation is always impressive from AI tools, the keyword research and clustering here is particularly impressive.

Machine learning developments allow for greater contextual understanding of the relationships between different keywords, meaning research and clustering is more accurate than ever.

Mastering keyword clustering and topic maps (also offered by Optimo) is a fantastic way to improve your Semantic SEO, and AI tools are more and more help with this.

Finally, Optimo will soon be launching a Pro tier with which you can build your own tools.

If you’ve ever had a great idea for a time, labor, or cost saving tool but haven’t been able to wrangle AI into co-operating, then this should be a prime opportunity for you.


Another resource we have that will assist you is this article we have on using AI to help you write your content.


MarketBrew 

MarketBrew AI SEO Tools

The speed with which this AI SEO software sends information to consumers sets it apart from its competition. 

MarketBrew delivers step-by-step on-site training and an open implementation strategy to each organization. 

The software takes pride in its search engine modeling, which takes only 1.5 hours to complete.

Their method entails creating a base search model and tweaking it to meet your desired search engine, which they claim to be able to accommodate.  

This tool gives the user a detailed description of what separates the first and second results, such as HTML content or even the META description.

This reduces the amount of time a user spends manually analyzing the results.

MarketBrew also makes it easy for you to figure out exactly how to fix the problems with your ranking, which you can test again in a matter of hours. 

Overall, this software provides an excellent visual explanation as well as step-by-step instructions for quickly and effectively improving your site.


Some may consider ChatGPT a solid AI SEO tool. While we have found lots of use cases for ChatGPT, currently, keyword research isn’t one of them.


INK 

INK AI SEO Tools

INK is a free AI SEO word editor that allows you to generate content faster and more intelligently. 

The majority of writing aids are used to check basic spelling, grammar, and tone.

INK is a full-featured word processor designed to help you improve your SEO.

INK optimizes your target term as you write by typing it.

It also suggests similar keywords to target and rates your article’s chances of ranking in Google’s top ten. 

INK analyzes your text using machine learning and natural language processing.

It works similarly to Prowritingaid or Grammarly for any writing style or form.

[Grammarly is a top plagiarism-checking tool that we use for our content – we have a list of potential tools here].

One noteworthy advantage is that because it is a standalone program, you may save all of your work on your PC or Mac.

INK has just integrated AI analysis capabilities that propose new keywords to concentrate on.


Clearscope

Clearscope

Clearscope is a strong SEO content creation tool.

It’s simple to get the most out of your material with this tool.

It enables you to create Google-friendly content.

Your content should be more than clickable, readable, and shareable in order to rake in organic traffic.

Plus, it keeps track of your articles as you write them. 

Campaign tracking, template emails, and automated follow-up emails are just a few of the fantastic features of this AI SEO tool. 

Clearscope streamlines the most challenging components of SEO.

For better workflows, it interacts with third-party programs like WordPress and Google Docs. 


We’re fans of ChatGPT and are using it daily in our workflow. It’s not necessarily an SEO tool, but it helps us with brainstorming, titles, and creative writing.


SE Ranking 

SE Ranking AI SEO Tools

SE Ranking is a feature-rich SEO tool for smaller businesses, SEO professionals, and digital companies.

It’s the research and marketing tool you’ll need to devise your SEO strategy.

It monitors keyword rankings across all major search engines with 100% accuracy.

You could even track your website’s position by city, region, or country.

SE Ranking wields AI to identify the advertising and phrases that your competitors employ in their organic search marketing.

By doing so, this tool can help you enhance your website’s rankings. 

SE Ranking identifies on-page and off-page flaws and makes recommendations for how to fix them.

You may also keep track of and control your backlinks instantaneously.


BrightEdge

BrightEdge

BrightEdge is a straightforward platform with multiple modules to assist content marketers with content optimization.

This software features: 

  • Hyperlocal 
  • Keyword research
  • Content suggestions 
  • DataCube
  • Intent Signal 
  • Page reporting 
  • Site reporting 
  • Story builder 

The Hyperlocal add-in is a unique feature.

Users can use this feature to map out terms in a particular region, such as a country or a city. 

Content suggestions from Bright Edge allow you to read through specific suggestions on each page.

It customizes each page on your website based on the content on that page.

The tool offers a one-of-a-kind way to see how different SEO modifications affect the business.



Can I Rank? 

Can I Rank?

‘Can I Rank?’ assembles data from a variety of search engine optimization websites, then goes above and above with ideas.

Its artificial intelligence tech offers users data that point them to the right path for improving their content, with over 200,000 websites to back it up.

‘Can I Rank?’ provides a keyword difficulty score to help users choose which keywords will work best for their website. 

The study is carried out entirely by a machine-learning system that places a strong emphasis on data rather than rigid beliefs. 

‘Can I Rank?’ is aptly named in that it tells users what makes their sites unique and how they might develop. 


Diib

Diib

Diib is an AI SEO tool that lets you manage all of your metrics, track your progress, and spot development chances all from one place. 

It allows you to improve the performance of your website by collecting data generated by an examination of your website, your competitors’ websites, and the industry benchmark, so you know how to expand.

Diib helps with keyword research for your business and offers how to improve your website’s ranking on Google.

It also enables you to maintain a continuous presence on social media and engage your audience with relevant material.


Alli AI

Alli AI

Alli AI is an AI SEO software that uses machine learning to improve and optimize content for your website.

The application gives users a practical and straightforward approach to improving traffic, developing quality backlinks, and expanding their business exposure. 

It’s an all-in-one SEO solution that makes calculated selections by utilizing machine learning. 

You can add a line of code to your website from within Alli and have it execute SEO upgrades automatically using JavaScript.

Broken links can be rectified on the fly, backlinks may be added, and emphasis keyword information can be changed.

Alli AI uses machine learning to streamline SEO procedures via an all-in-one program that is customized for each customer and consolidated in a user-friendly interface.

Planning your SEO strategy, obtaining backlinks, obtaining code, and content optimizations are all part of the process. 

Moreover, the tool continuously monitors your traffic progress so you can assess how well things are going.


MarketMuse 

MarketMuse 

MarketMuse is a piece of AI SEO software that helps you boost your content creation process.

It’s an AI-powered assistant that shows you precisely which terms you should target in order to compete in specific topic categories. 

It will also emphasize themes that you should focus on if you wish to dominate certain subjects. 

MarketMuse uses AI to speed up content development, revolutionizing the way marketers enhance organic search ranks. 

It uses automation to function as an expert in your niche, allowing you to focus on growing your business.


Outranking 

Outranking 

Outranking is a cutting-edge AI SEO software that allows you to construct and study high-quality content in a fraction of the time.

This tool is ideal for businesses, agencies, and solopreneurs alike.

Outranking uses AI to develop content that your audience will enjoy.

It creates titles, summaries, and descriptions that are SEO-friendly, as well as featured snippets.

Paragraphs and section completions are also auto-generated.

Outranking allows you to rank content based on all relevant on-page variables.

It gives you a grade based on how well you use questions, meta tags, and topic coverage. 

So, if you’re seeking an SEO solution that assures more interaction, Outranking might be the way to go.


Page Optimizer Pro 

Page Optimizer Pro

Page Optimizer Pro (POP) is a sophisticated on-page content creation AI SEO software that allows you to curate search engine-optimized sites. 

It employs artificial intelligence to advise you which element on your page needs to be optimized for higher ranking and organic traffic.

Writers, digital marketers, and SEO firms will love POP.

It’s also appropriate for anyone who wants their material to rank higher in search engines.


WordLift

WordLift

WordLift is a fantastic semantic search engine optimization tool.

It automates structured data markup using linked data publication and natural language processing.

WordLift examines the content and converts it into search engine-friendly text.

Its purpose is to boost organic traffic while also increasing audience interaction.

It’s ideal for publishers, businesses, and agencies who want to make the most of their content.

It’s perfect for content marketers, journalists, and bloggers as well.

This AI SEO tool is straightforward to use.

Before posting your information, it organizes it, decorates it with data visualizations and photos, and then provides relevant recommendations.


AI SEO Tools FAQs

What is AI SEO Software?

AI SEO is a relatively recent method of content optimization that employs machine learning.
The procedure isn’t totally automated and instead relies on the assistance of a human SEO specialist. 
Although AI SEO is still in its infancy, the technology is rapidly developing and expanding. 

How does AI affect SEO strategies? 

Artificial intelligence has a favorable impact on SEO.
Companies can use AI to improve the accuracy, efficiency, and performance of SEO efforts, including the material created for SEO.

What’s the best AI SEO Software?

That’s a challenging question to answer because this software category encompasses an extensive range of tools, some of which are developed for very different objectives than others. 
But… if you want our suggestion, our team uses SurferSEO from the list above, and we LOVE it.

How does AI work in SEO? 

The Generative Pre-trained Transformer 3 is used in some artificial intelligence SEO products, but not all. 
This advanced language model, also known as GPT-3, was developed by OpenAI and employs machine learning to produce text that is strikingly close to that written by humans. 
GPT-3 is a relatively new model that hasn’t yet been embraced by all AI SEO tools, but it does fuel a number of the finest.

Can SEO be fully automated? 

It’s difficult to say for sure, but it appears that SEO will not be totally automated in the foreseeable future. Or, for that matter, ever. 
Although AI SEO technologies can help to automate the process to some extent, many of the adjustments must still be made manually.

Will AI be a part of SEO’s future?

For sure. AI is becoming more accessible for businesses to adopt as technology advances.
The potential of AI to do dozens of tasks and evaluate billions of data points makes it an excellent addition to any SEO plan.
As a result, early users of AI for SEO will often reap the greatest rewards.

Should you use AI SEO software?

I recommend that you do, especially if you’re ready to scale your websites.
SEO can take up a lot of resources of a business, and these tools can help you allocate those resources elsewhere.


Final Thoughts 

If you want to increase your SEO and outrank your competitors, you’ll need to employ every trick in the book.

If you’re going to take things to the next level, AI SEO software is going to be your new best buddy.

Studying SEO and devising a practical approach is not impossible, but it takes time.

Fortunately, we have the SEO software tools we need to save time and focus on other aspects of our online business.

Next, I suggest you check out some of the top AI writing tools out there (I’ll share what we use).

Disclosure: This article might contain affiliate links to the resources I refer to. It's at no cost to you, and it's how we pay the bills. Get more info here.

Brooks Conkle Banner Image
Brooks Conkle

Brooks is an entrepreneur, father, husband, & follower of the golden rule. He has over 15 years of experience as an entrepreneur after graduating with a Finance degree from Auburn University. Addicted to starting new business projects, he believes in creating multiple income streams and a life of flexibility. Business should work around your life, not the other way around. He creates content on his website, sharing his projects to help other hustlers in marketing, personal finance, and online business.