Builderall vs Kartra: Which Is Better For Marketing?

As a business owner, one of the trickier parts of setting up is choosing the best set of tools.

There certainly isn’t a shortage of choices when it comes to marketing. 

Now that you’re looking around for the perfect platform, you’re likely to have come across Buildreall and Kartra.

These are leading torches in the industry. 

In this Builderall vs Kartra comparison, I’ll go over both their features and corresponding pros and cons. 

These two are usually lumped together, so it’s best that we highlight each one to help you make an informed decision about which one to choose. 

By the end of this article, I hope whichever better suits your business becomes more apparent.

Let’s begin! 

Builderall vs Kartra: A Quick Introduction 

Builderall vs Kartra: A Quick Introduction 

Digital marketing platforms combine numerous services into a single solution, allowing marketing teams to see their campaigns in a more holistic and integrated manner. 

By using one for your online business, you can: 

  • Keep track of spending for better allocation 
  • Determine the suitable ads to drive conversions 
  • Correlate quantitative and qualitative marketing data 

So I’d say you’re on the right track, figuring out which platform is appropriate for your online business. 

Now, let’s get to know today’s two spotlighted solutions. 

Who Is Builderall? 

Builderall is a reputable digital marketing platform that was created to make it straightforward to launch and develop your online business. 

It allows you to simply build, advertise, automate, and rake in conversions. 

Builderall was launched in 2011, but the company behind it was created in 2008 by Erick Salgado, a Brazilian entrepreneur. 

Builderall has created the most comprehensive and user-friendly digital marketing tool on the market. 

You may now effortlessly bring more clients to your establishment by bringing your ideas to life.

Despite being available for a longer time, Builderall is widely regarded as a low-cost ClickFunnels alternative in internet marketing circles.

However, they have recently begun to differentiate themselves from the competition by adding new services such as video hosting, streaming tools, and chatbots. 

Builderall allows you to start with a small test website and expand it utilizing a platform that includes sales funnels and tons of other capabilities.

This platform is an excellent pick for small business owners, digital marketers, service providers, networkers, coaches, designers, and many more. 

In addition to that, Builderall is well-known for its affiliate program. 

Due to the sheer benefits of this platform, the Builderall affiliate program is one of the best options for small business owners and digital marketing professionals looking to scale their businesses.

Who Are Builderall’s Target Users? 

Builderall is an easy-to-use platform. Most internet marketers recommend it to newbies for this reason. 

It’s also an excellent starting point because of the tools it offers, which are ideal for generating leads as well as building and nurturing audience engagement.

This platform is also a viable option for folks on a low budget who can’t afford to buy many separate apps. 

Builderall has an advantage over its competition because it includes all of the necessary tools to launch an internet business without making much of a dent in your budget. 

Builderall Pros and Cons 

Builderall Pros and Cons


  • There are 30+ separate tools in this one platform. 
  • Its new iteration has updated its older features. 
  • It comes with a comprehensive page builder. 
  • You can try its 14-day trial for $1. 
  • It’s geared towards novices who want to create test websites. 
  • You can give access to your VA or other staff members. 


  • Newbies might not necessarily need 30+ tools. 
  • The UX produces mixed reviews. 

Related Reading: Builderall VS ClickFunnels – Get The Comparison Here.

Who Is Kartra? 

Kartra is an all-encompassing online marketing solution.

It lets you design, advertise, and launch online activities without having to hire a staff of web developers and other resources. 

The platform is backed by Frank Kern, the legendary marketer. 

Kartra was only released in 2018, yet it already offers one of the most comprehensive features sets available.

This isn’t surprising, given that the platform’s creators are Genesis Digital, a well-known player in the internet marketing industry.

WebinarJam and EverWebinar, two services you may be familiar with, are two examples of software they’ve built for similar target audiences.

Kartra is the new kid in school who is killing it in academics when compared to Builderall. 

It’s a platform for folks who want to spend less time configuring software and more time doing what matters, and that’s making sales.

Who Are Kartra’s Target Users?

Kartra is not for everyone, despite the fact that the answer is mainly dependent on the person’s willingness to learn.

But who usually uses Kartra?

They are: 

  • Entrepreneurs and professional marketers 
  • Those who would like to plan and implement a product launching 
  • Those who already have an active list of subscribers 

Less tech-savvy folks and business owners with little familiarity with digital marketing software may have a difficult time using the platform.

For such people, the learning curve is pretty steep. 

Kartra Pros and Cons 

Kartra Pros and Cons


  • Comprehensive email marketing 
  • In-depth metrics and analytics 
  • Fantastic UI 
  • Tons of templates for marketing materials
  • Includes video hosting with behavioral tagging 


  • Less affordable 
  • Not exactly beginner-friendly 
  • The checkout process could load a little faster. 
  • Limited website builder

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Builderall vs Kartra: A Comparison By Features 

Now that you have an overview of both platforms let’s delve into their features.

Sure, both platforms have: 

  • All the essential tools you need to run successful marketing campaigns and run an online business 
  • Plenty of growth opportunities for newbies and veterans alike 
  • Full integration with popular third-party services 

But of course, they still have their differences. We’ll highlight those differences in this section. 

Sales Funnels 

I’m sure that, as a business owner, your primary goal is to attract as many clients as possible to the point where they can (and want) to buy your products and services. 

Most of the time, attracting clients depends wholly on a well-planned sales funnel.

An effective sales funnel can: 

  • Keep track of your potential clients’ behavior at every step. 
  • Lead and guide your leads throughout the discovery and buying process. 
  • Zero in on the flaws of your sales process.

Both of these platforms include a funnel builder, which allows you to convert leads into customers quickly.

But which is better for sales funnel development specifically for your business? 

Builderall Sales Funnel 

Builderall 5.0 includes the Cheetah funnel builder, which allows you to start from scratch or use ready-made templates to create high-converting sales funnels.

Here are the types of sales funnels you can make with this platform: 

  • Squeeze funnel 
  • Reverse squeeze funnel 
  • Bridge funnel 
  • Lead magnet funnel
  • Application funnel 
  • Ask funnel 
  • Sales letter funnel 
  • Video sales letter funnel 
  • VIP membership funnel 
  • Membership funnel 
  • Perpetual funnel 
  • Daily deal funnel 
  • Invisible funnel 
  • Free trial funnel 
  • Product launch funnel 
  • Tripwire funnel 
  • Webinar for membership 
  • Webinar funnel 
  • Split test funnel 

All of the steps and landing pages that you require can be merged and rearranged using a whiteboard-style technique. 

You may also use the Canvas Funnel Builder for your funnels, but it costs $69.90 per month.

Builderall users have complained that the software is difficult to understand and navigate.

Kartra Funnel Builder 

This is undisputedly one of the most powerful aspects Kartra has to offer, as it is one of the key goals for its development.

You can effortlessly design all of the steps in the funnel using Kartra’s simple drag-and-drop interface, which is ideal for digital marketing newbies.

A standard Kartra sales funnel includes a lead capture page, a sales page, a checkout page, an upsell page, a checkout page, and a thank you page, all of which are customizable. 

Kartra’s extensive list of sales funnel features includes:

  • Email sequences 
  • Membership portals 
  • Opt-in forms 
  • Lead tagging 

You can also utilize its IF/THEN automation rules to automate time-consuming and repetitive operations, such as obtaining new contact information and categorizing them according to which form they filled out.

Let’s say a lead clicks a link in an email you sent out.

The lead will be instantly marked as “VIP” and placed in a different follow-up sequence.

This saves you time and effort by allowing the software to handle certain aspects of your business.

Kartra offers “done for you” campaigns, which are ready-made funnel campaigns. These are the two types: 

  • “Done for you” campaigns by other Kartra members 
  • Plug-and-play campaigns created by the most successful online marketers today

Building your funnels should be much easier with ready-made campaigns and templates.

Unfortunately, some customers have complained that Kartra’s funnel builder can be overwhelming and challenging to use at first.

The Verdict 

Builderall and Kartra both have a unique funnel builder that has a range of pre-made designs for your marketing campaigns, making it breezy to create high-converting sales funnels.

And both can be intimidating to someone who is just learning how to use sales funnels.

Let’s call it an even tie. 

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Website Builder 

Website Builder

Over 80% of shoppers conduct online research before purchasing stuff!

You’re effectively putting yourself out of business if you don’t have a website or you have one that’s dated. 

Having a website is a crucial part of running an online business. 

Both Kartra and Builderall provide all of the capabilities you’ll need to start building your website from the ground up to increase your sales.

Builderall Website Builder 

The Cheetah site Builder from Builderall features an excellent drag-and-drop user interface that allows you to easily create websites and online stores even if you don’t know a lick of code. 

Once you sign up, you’ll have access to three different types of site-building tools:

The Responsive Page Builder 

This automatically adjusts your website to the device being used to navigate it.

The Pixel Perfect Builder 

This aids you in creating a website that will load and run smoothly on all devices. 

The Mobile-First Builder 

This is ideal if you only need to make a mobile-friendly website.

The majority of internet users use their mobile devices to browse the web these days. 

Since the Pixel Perfect Builder takes longer to build and maintain, you’ll have to put in more effort to get your website up and running.

Overall, Builderall’s page builder allows you to quickly construct landing pages, sales pages, home pages, and other types of pages with over 400 distinct templates that cover a variety of specialty products, markets, and industries. 

Kartra Website Builder 

Kartra’s drag-and-drop editor is a godsend when it comes to optimizing website pages (including landing pages). 

It allows you to construct websites without having to know how to code, and it comes with a number of appealing templates to start you off. 

You (or your team) could spend hours going through Kartra’s extensive template library.

They’re grouped in these categories: 

  • Thank you pages 
  • Product review pages 
  • Homepages 
  • Squeeze pages 
  • Product launch pages 
  • Video sales pages 

And a lot more. 

Another benefit of Kartra pages is that they are fully optimized for mobile, which is important because mobile devices account for 54.4% of all the incoming web traffic worldwide.

The Verdict 

Builderall takes the cake in website builders thanks to its extensive template library and more flexible page builder.

E-Commerce Features

Did you know that the checkout abandonment rate is a whopping 69.82%? 

To prevent becoming this statistic, you must focus on creating a stellar customer experience.

E-Commerce tools are available in both Kartra and Builderall, which can help you increase sales and reduce cart abandonment throughout the checkout process.

But which one is the better fit for your business? 

E-Commerce With Builderall 

You can construct and personalize your online store from the ground up using Builderall’s online store builder. 

After you’ve added your products to the Builderall Market, you’ll need to choose a payment method and shipping options, and your online store will be good to go. 

Builderall has a number of valuable features to help you create a highly functional online store, such as:

One-click upsells 

This shows your customers some back-end offers before they’re led to the “thank you” page. 


This displays a coupon whenever a customer makes a purchase at your store. 

Stock alerts 

These are notifications sent to your customers to inform them whenever there’s a price change or any update concerning products that they’re interested in. 

Super checkouts 

These are templates for user checkout forms pertaining to digital and physical products. 

Two-step checkouts 

This directs your customers to an order confirmation page right after they hit the “Order” button. 


This tries to re-engage your customers by giving them promo codes if they stop in the middle of the checkout process. 


You can link your Builderall store to other popular E-Commerce platforms like Shopify. 

Builderall allows users to set up an auction and sell tangible goods through Super Checkouts.

This feature allows potential buyers to bid for free on your product and thereby receive a discounted price.

E-Commerce With Kartra

Kartra Checkouts is a user-friendly solution that makes selling a lot easier.

The order forms are stylish and functional, making it straightforward for your consumers to complete their transactions.

Users can count on Kartra Checkouts to:

  • Set different price points for every product. 
  • Utilize one-click transactions (Your customers will not have to fill out forms again once they have already bought a product from you.) 
  • Sell physical and digital products. 
  • Take several payment methods, including Stripe,, Paypal, etc. 
  • Choose between vertical and horizontal checkout forms. 

You can also keep an eye on all of your sales statistics to discover where you need to make improvements to your brand.

The Verdict 

Builderall has a lot more E-Commerce tools than Kartra.

Also, the cheapest Kartra plan only allows you to sell 20 things, which is a meager quantity.

Builderall takes this round again. 

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Email Marketing 

Email Marketing 

Email marketing generates leads that can be converted into paying customers.

Due to email marketing automation, 80% of businesses reported a rise in leads, with 77% seeing a boost in conversion rate.

Builderall and Kartra both include email automation software that can help you do the following:

  • Customize your offers and emails 
  • Produce and look after leads 
  • Enhance efficacy

But who is better at it? 

Builderall Email Marketing 

Every Builderall package includes MailingBoss, Builderall’s autoresponder module.

MailingBoss is a comprehensive freestanding email autoresponder platform included in every Builderall subscription.

Naturally, it’s designed to work well with Builderall.

Builderall MailingBoss is a modern email marketing platform that accomplishes everything you’d expect.

It has practically all of the features of your preferred email program, including:

  • Tagging and segmentation 
  • Creating automated sequences 
  • Conditional automation 
  • Sending broadcasts 
  • Tracking email list subscribers 
  • Visual workflows 

If you’re looking to run any automation campaigns, MailingBoss is a pretty robust email automation system.

However, the Builderall version suffers from the BAM (Behavioral Adaptive Marketing) in Kartra.

Kartra Email Marketing 

A modern, comprehensive, and simple-to-use email builder is essential for creating awesome emails.

Kartra’s email marketing and automation function have some incredible automation that integrates seamlessly with your entire funnel.

With the built-in automatic visual sequence builder, you can create a fully automated marketing flow.

If your lead clicks on an email link, Kartra will identify them individually and add them to a new follow-up sequence.

Alternatively, you can assign tags to each lead or client depending on their individual activities. 

Kartra also offers BAM, or Behavioral Adaptive Marketing, which is a better marketing tool that triggers and automates things based on how your customers/clients engage with your company.

This makes their entire platform extremely powerful.

They also provide free email templates as well as everything you’ll need to launch an effective email marketing campaign.

The Verdict 

MailingBoss merely has the essentials when it comes to triggers.

It allows you to send unlimited emails to an unlimited number of prospects, but it lacks the complex triggers that Kartra does.

Kartra’s Platinum package, on the other hand, is limited to only 50,000 leads.

It’s tricky to say which situation is better, so I’ll call it a tie. 

Affiliate Program 

Affiliate Program 

Affiliate marketing is one of the hottest internet marketing methods that account for more than 16% of all online orders.

Although both Kartra and Builderall have affiliate programs, they do not meet the same requirements. 

To help your business scale, the Kartra affiliate network allows you to manage your own affiliate marketing.

Builderall’s affiliate program allows you to earn extra money by marketing the platform, but unlike Kartra, you can’t scale your business with your own affiliate scheme.

Builderall Affiliate Program 

Builderall gives its users two affiliate program options. They are: 

Customer Affiliate 

Everyone has the option to become a Builderall affiliate after they subscribe to any of its plans. 

Solo Affiliate 

Folks who are not Builderall customers may also become an affiliate marketer at no cost. 

They will have to fill in an application and wait for the staff to review and approve it, which may take up to 30 days. 

Please note that Builderall does not provide software for running your own affiliate program or managing affiliates for your internet business.

One of Builderall’s more significant flaws is that it does not have affiliate marketing management, which is usually a deal-breaker for marketers. 

Kartra Affiliate Program 

You have a variety of options with the Kartra affiliate program for managing, paying, and communicating with your affiliates.

Some of the features you can enjoy with Kartra are: 

Custom Affiliate Portals 

You have access to several attractive affiliate sign-up page templates. 

Joint Venture Brokers 

Kartra can recruit affiliates on your behalf, but they earn second-tier commissions every time those affiliates score sales. 


You can manage and monitor everything pertaining to your affiliate program, including sales, performances, PPC rates, etc. 

Custom Affiliate Landing Pages 

You have the option to create several landing pages and affiliate links to lead your traffic to your offers.

You’ll need an effective landing page to drive in conversions.

Most of the time, an enticing landing page can make or break a business!

Multiple Commission Tiers 

You have more flexibility with individual commission structures.

With these layers, you can set up standard affiliates, VIP affiliates, and more. 

Comprehensive Affiliate Profiling 

You’ll have access to some information about your affiliates, including personal details, browsing habits, promotional links, etc. 

The Verdict 

To build a successful online business, you’ll need a digital marketing solution that can both make you an affiliate and give you all the tools you need to run your own affiliate program.

Kartra wins in the affiliate marketing category because it offers more advanced affiliate management tools.

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The significant factors to consider while deciding between these two platforms are the various pricing plans.

You might think that some features are fantastic, but they may be out of your price range.

Let’s see what you’d be willing to pay for. 

Builderall Pricing 

Builderall offers four different pricing plans.

The most affordable one, Cheetah, costs $14.90 per month. 

With this plan, you’ll have access to the following features: 

  • One domain and three subdomains 
  • 2GB disk space 
  • Email marketing automation with drag-and-drop capabilities
  • All the tools you need for blogging
  • Complete SEO on-page optimization 
  • Split testing 
  • Website builder 
  • Responsive email creator 
  • Super checkouts 
  • Downsells, upsells, and order bumps
  • Up to 2,000 subscribers 

The next tier, Marketer, costs $69.90 per month. You’ll have everything from the Cheetah plan, plus: 

  • Three domains and five subdomains 
  • 5GB disk space
  • Unlimited subscribers 

Next, there’s the Premium Plan which costs $79.90 per month and has all the features below:

  • 15 domains 
  • All tools and templates that Builderall has to offer 
  • 10GB disk space 
  • Unlimited subscribers and subdomains 

Finally, The Funnel Club costs the same as the Premium package but requires a $199 upfront commitment.

It contains everything in the Premium subscription, as well as all of the platform’s funnels.

At the time of writing, Builderall does not provide a free option or a free trial. Still, it is far less expensive than Kartra.

Kartra Pricing 

Kartra offers four different plans that can be paid monthly or annually, saving you up to 25%.

Each one has a $1 14-day trial and a 30-day money-back guarantee.

The Starter plan, which costs $99 per month (or $79 per year), is their most affordable plan. You’ll have access to all the features below:

  • One custom domain 
  • 50GB bandwidth 
  • Sell up to 20 products 
  • Give access to one additional team member 
  • Up to 2,500 leads 
  • 15,000 emails per month 
  • Host 50 videos and 100 pages 
  • Create two membership sites 
  • Set up one helpdesk 

Next, the Silver package costs $199 per month or $149 per year. You’ll get the following with this plan:

  • Three custom domains 
  • Up to 12,500 leads 
  • Kartra Agency 
  • Unlimited membership sites, helpdesks, team members, pages, bandwidth, videos, emails, and products 

The Gold plan, which costs $299 per month or $229 per year, includes everything in the Silver plan plus:

  • Five custom domains 
  • Up to 25,000 leads 

The Platinum plan costs $499 per month or $379 per year and includes everything in the Gold plan.

You’ll also get the highest number of leads — up to 50,000 with ten unique domains.

The Verdict 

Let me put it this way:

You can subscribe to Builderall’s most expensive plan for $79, but you won’t be able to cover Kartra’s most affordable option.

For that reason, Builderall is way more economical. 

Advanced Features of Builderall and Kartra 

Advanced Features of Builderall and Kartra 

Builderall offers several unique features that might help you stand out from the crowd, but so does Kartra.

Let’s see which ones you can benefit from the most by looking at more features.

Features Exclusive To Builderall 

Builderall has a number of added features that Kartra does not. They are: 

Social Media Automation 

With Builderall’s social auto-post and Instagram automation, you can manage your marketing efforts, campaigns, posts, and advertising on social media.


Your viewers may now watch your videos immediately on Facebook and Youtube, thanks to Builderall’s streaming functionality.

Users may simply expand and communicate with their audience through webinars.

Photo, Video, and Animation Editor 

Despite the fact that both platforms allow you to place your video anywhere on your page, Builderall offers a built-in photo and video editor so that you won’t need Adobe or any other editing software.

WordPress Installation 

WordPress installation, a new feature added to the platform’s set of capabilities, enables customers to use WP-supported sites via Builderall. 

It’s a ready-to-use feature for individuals who want to take advantage of both applications.

If there’s one element that makes it worthwhile to purchase over Kartra, it’s this CMS installation.

This program is more valuable to most than the Kartra drag and drop site builder.

This is especially true given that WordPress has long supported millions of site owners.

It will provide you with a number of advantages, including:

  • Straightforward plugin integration 
  • A wide range of attractive web templates 
  • SEO-friendly 
  • Includes tons of plugins

The app is straightforward to use and offers basic accessibility.

It does have its own dashboard, which it does not share with other site builder tools.

It’s a win-win situation because users can benefit from both website editors.

Kartra Features You Won’t Find On Builderall.

Builderall does not have the following extra features that Kartra does:

Behavioral Adaptive Marketing 

You can dynamically change the content of your page for each individual visitor based on their actions.

Builderall does have triggers depending on visitor behavior, although they’re limited compared to Kartra’s.

Kartra Agency 

You may manage your clients’ accounts from a single centralized portal and keep track of all account stats.

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Builderall vs Kartra: Their Differences At A Glance 

Builderall Features You Can’t Find In Kartra. 

  • Photo editor 
  • Browser notification system 
  • Facebook Messenger chatbot 
  • Social proof software 
  • Content share locking feature 
  • Animation and video editor 
  • Blog creator 
  • eCommerce integration 
  • Autopost for social media 
  • Presentation software 
  • YouTube and Facebook streaming tools 

Kartra Features You Can’t Find In Builderall. 

  • Calendar and event booking tool 
  • Marketing-oriented video hosting 
  • Progress bars for memberships
  • Helpdesk software 
  • Behavioral adaptive marketing technology 
  • Affiliate marketplace 
  • “Done for you” campaigns that are ready to go 

Final Thoughts 

The debate between Kartra and Builderall has raged for years.

In general, they both provide nearly identical tools.

They do, however, differ in a few key aspects. 

Builderall, for example, is a piece of software that makes it simple to complete tasks.

Its simplicity makes it suitable for people with little or no know-how of operating marketing campaigns.

You will have unlimited access to its 30+ tools for $69 if you go for it. It also features an affiliate network that allows users to make passive cash. 

The only drawback is that, despite the abundance of functions, the quality is inferior to Kartra’s and other independent applications.

On the other hand, Kartra is a well-designed, comprehensive platform.

It is more oriented towards experienced internet marketers and business people than Builderall.

It also includes high-quality marketing tools.

Many marketers consider it a better option for product selling and sales management.

Those who want to use Kartra must also have a list of active followers.

It’s because the software’s capabilities are geared at monetization rather than lead generation and cultivation. 

The only snag is that it is pretty costly and has quite a bit of a learning curve. 

Choosing the ideal all-in-one marketing platform is a step that many marketers and entrepreneurs overlook.

That is why, before acquiring a product, it is critical first to comprehend its features. 

Most importantly, it would be best if you had a clear idea of what you want to accomplish with your online business.

Once your goals are air-tight, I bet it would be way easier to choose between this post’s two contenders.

Disclosure: This article might contain affiliate links to the resources I refer to. It's at no cost to you, and it's how we pay the bills. Get more info here.

Brooks Conkle Banner Image
Brooks Conkle

Brooks is an entrepreneur, father, husband, & follower of the golden rule. He has over 15 years of experience as an entrepreneur after graduating with a Finance degree from Auburn University. Addicted to starting new business projects, he believes in creating multiple income streams and a life of flexibility. Business should work around your life, not the other way around. He creates content on his website, sharing his projects to help other hustlers in marketing, personal finance, and online business.