Is your Etsy store a ghost town?
Maybe you’ve already set up your Etsy store and listed all your products.
Perhaps you’ve notified all your friends and acquaintances.
But all you’re getting are… crickets.
Well, don’t worry.
Whether you’re new to Etsy or a seasoned pro, I’m here to help you get your sales up.
Etsy is a well-known online marketplace.
As an upshot of this, there will be a great deal of competition.
As a new Etsy user, you may see an increase in the volume of traffic to your Etsy store as well as an increase in the number of purchases.
This is due to Etsy’s policy of giving prominent placement to new stores that have recently “opened their doors.”
On the other hand, after some time spent using the platform, you can find that the amount of visitors to your Etsy shop begins to decrease, which in turn leads to a drop in the number of transactions.
You can avoid this by putting into practice the various suggestions and strategies in this post to increase your sales on Etsy!
Let’s get to it.
Try Boosting Etsy Sales With These Tips
Take Advantage of Etsy SEO To Improve Your Search Rankings
Etsy SEO is perhaps one of the most significant things you can do to boost the exposure of your shop.
You need to push the products you sell on the platform.
Of course, this will consequently lead to an increase in your Etsy sales.
You probably already know some of the ranking elements used by the Etsy search engine.
Some of these factors include how well your title and tags fit the shopper’s search, how well the product sells, how well regarded your store is, etc.
They play a notable role in determining whether or not your listings will appear on the first page of Etsy search results.
Conducting exhaustive keyword research is one of the most significant tactics that seasoned Etsy sellers use regarding search engine optimization (Etsy SEO).
Researching keywords is the process of determining which search terms your target audience is using to find your products and services.
And making sure you’re utilizing the appropriate keywords so that your product can rank well in Etsy searches.
Utilizing Etsy’s autocomplete feature as well as its category navigation is an effective method for locating them on the platform.
It’s one of the more prominent features of Etsy SEO.
You can now incorporate those keywords into the headline of your product listing as well as the tags that accompany it. Don’t forget to:
- Utilize all 13 tags to increase your chances of exposure.
- Match the keywords in the titles and tags.
- Go for lengthier keywords that have less competition.
Use Social Media Images
When you are building a listing, one of the creative hacks that you may do is to include the handles of your shop’s social media profiles in the photos.
It is possible that many internet businesses do not consider this technique because they are unfamiliar with the concept.
The fact that they do not consider this still makes this a novel idea.
Best of all, Etsy does not prohibit this practice.
You can boost the number of dedicated followers you have on social media by using this technique.
It is useful because it allows you to contact customers on a more personal level while also allowing you to avoid all or some of the seller fees that Etsy imposes.
Leveraging social media images has a number of advantages, including the following:
- You can make announcements among your followers.
- If your content is share-worthy, you’re more likely to reach like-minded buyers.
- You can run a targeted giveaway campaign.
It is in everyone’s best interest to keep the customers you have targeted.
Why?
The costs of attracting new customers are higher than the expenses of providing a discount on the same product to existing customers.
It allows you to improve the number of repeat purchases, which in turn helps maximize your Etsy sales.
Related Reading: Things To Make And Sell – Check Out Here.
Engage Customers Through Social Media With Discount Codes
Customers are naturally drawn to the concept of coupons, which allow them to receive a bonus deal in conjunction with their purchase.
As a result, you need to put some thought and strategy into it if you want more people to collect coupons from you.
You can encourage potential consumers to earn additional promo codes by asking them to share products they are interested in.
They may share either on their social accounts or with their friends.
You can basically use this one approach to accomplish two different things at once.
You are not only making your purchasers in this manner, but you are also expanding your reach to a greater number of clients.
Hopefully, they are going to contribute to the expansion of the awareness of your brand.
One of the most well-liked campaigning concepts on social media, this strategy is currently being implemented effectively by the vast majority of Etsy sellers.
You also have the option of making use of the promo coupons in order to encourage prospective users to sign up for your newsletter.
You can easily configure the discount codes so that they will only work for a meager minimum purchase amount.
If you use these tips, you will be able to increase the number of sales you make on Etsy.
Use Etsy Tools
There are many different selling tools available for Etsy, all of which will assist you in making the day-to-day tasks associated with running your Etsy shop business.
You may produce short videos and collages for your shop’s social media sites with the help of tools like Outfy, which also helps you manage when to post them.
Discovering the best long- and short-tail keywords for your product listings can be made easier with the assistance of specific tools, such as Marmalead.
There are many different selling tools available, some of which include optimizing your listing.
They’ll help in providing rewards for the introduction of new customers, target marketing, inventory management, and auto-renewing your listing, amongst other conveniences.
Redo Your Product Photos To Make Them More Eye-Catching
It is not necessary to have an expensive DSLR camera in order to snap images of products that will sell.
Controlling natural lighting requires the least amount of effort.
It is best to avoid using direct, bright sunshine and instead make use of light that is reflected off of other things.
You want a light that passes through a thin curtain or illumination that occurs in the early morning or late afternoon.
Learning how to use photo editing software is also crucial.
The photographs that are taken with your mobile device or even with your high-priced camera will likely not be flawless.
If you knew how to modify the photographs so that they were brighter, had more contrast, or had their colors corrected, it would determine whether or not the consumer clicked on your offerings.
Related Reading: What Is The Best Place To Buy Stock Photos – Learn Here.
Get Your Etsy Store Name Right
When you decide to sell your items on Etsy, you are no longer competing on a regional level.
Instead, your Etsy shop business is now participating in the market on a worldwide scale.
How do you intend to distinguish yourself from the millions of other Etsy merchants who provide products that are comparable to yours?
The name of your Etsy store is one of the first things that buyers will see, and it will appear on all of the packaging and branding for your business.
Because of this, it is essential to spend the time necessary to get it just right.
Because it will serve as a representation of your company’s identity, the name you choose for your Etsy shop must be memorable and easily searchable in order to entice customers to shop there and encourage repeat business.
Give some thought to coming up with a name for your shop that is distinctively yours.
But if you find yourself stuck or unhappy with the name you choose, bear in mind that you can always change it in the future.
Offer Discounts For Abandoned Shopping Carts
Someone could be on the verge of making a purchase on Etsy, but they change their mind at the last minute.
Because of this, they choose to leave it on their cart.
This is something that all online buyers do pretty frequently.
Etsy provides a function that allows you to send out your promo codes to customers who are ready to abandon their shopping carts before completing their purchases.
I’m not sure if this is available on other eCommerce platforms, but it is available on Etsy.
This is a handy feature that operates in a way that is significantly more efficient.
As a result, it is worthwhile to sell considering the little discounts that will be applied to the products that are still in the shopping cart.
If you offer a discount to your customers, regardless of whether it is 10% or 15%, you can rest assured that they will react positively to the offer.
Your users are going to be impressed, which is going to boost Etsy sales.
Remember, a discounted deal is always better than no sale at all.
Utilize Pinterest For Your Etsy Shop
Pinterest is the most worthwhile social media platform to use if you want to improve the amount of money you make from Etsy sales.
You are able to link your Pinterest business account directly to your Etsy store through the platform.
You have the ability to include all of the relevant information about the product you are selling on Pinterest.
This includes the price of your goods when you create pins of your items and product listings and pin them to boards on Pinterest.
In addition to this, when other people pin your pins, it has the effect of exposing your Etsy business to people who have never seen them before.
Traffic can be driven to eCommerce sites, blog websites, and Etsy stores by using Pinterest because it is now the most popular social media platform and visual search engine platform.
Be sure to develop an outstanding profile on Pinterest and post new images of your items and articles relevant to them on a consistent basis.
Related Reading: How Pinterest Should be Used For Business – Find Out Here.
Develop Better Products
If your Etsy shop now only contains between 30 and 50 items, increasing the number of items it sells is one of the most effective things you can do to improve it.
You most likely have some items in your Etsy store that are consistently best sellers and that a large number of buyers appear to adore.
Those products that consistently generate Etsy sales are praised in customer evaluations and comments and result in repeat business from existing clients.
Take a hard look at those products and figure out what sets them apart from the competition.
Reading the comments made by satisfied customers about those products could be of interest.
You will then be able to produce products that are comparable to the original, as well as ones that differ in color, materials, and so on.
Investigating the ways in which you might meet unmet needs in the niches of your target markets is yet another method for developing new products.
Pay attention to the feedback left by potential clients online.
Find them by reading the unfavorable reviews on Etsy, Amazon, eBay, and other online marketplaces, as well as on forums.
Check to see if there is a way you can improve your product so that it meets their requirements and see if there is a market for it.
Lastly, making products that are appropriate for the season is a wonderful method to attract new clients.
Create holiday-themed iterations of your best-selling products for holidays like Christmas, Halloween, and Easter, among others.
If you do that, there is a significant probability that you will see an increase in sales on Etsy during certain times.
Shoulder Shipping For Your Customers Every Once In A While
This is one of the most prevalent tactics used by successful Etsy sellers to enhance the total worth of a customer’s shopping basket.
Honestly, it shouldn’t be considered as unconventional as some of the other techniques.
Determine the minimum order value required to be eligible for free delivery.
Then find a price point for your products that allows you to offer free shipping without significantly cutting into your earnings.
According to a number of studies, consumers are more likely to purchase goods that do not come with an additional cost for shipping.
So, offering free shipping is a great way to make consumers happy and, as a consequence, boost Etsy sales.
Etsy’s search engines consider whether or not a seller is offering free shipping when determining which results to display for any search query.
When you shoulder the cost of shipping, it will almost always result in lower prices than those offered by your rivals.
The reason for this is that the pricing of their products already includes the cost of shipping.
In addition to that, it is an effective method of marketing your business.
Touch Up You Tags and Headlines Often
It is essential to continue making frequent adjustments to the tags and headlines that appear on your Etsy shop.
Doing so should give your Etsy sales the kind of increase that is both organic and straightforward.
You are free to include the keyword in the title of the item you are selling in case a particular holiday or event is approaching.
You can easily include the name of the holiday on your tags or headline to make your products have a seasonal increase in sales.
This works whether it is Christmas or Easter, or any other holiday.
Refreshing your tags with one of the many other highly eye-catching techniques available is another option you have.
It will make them far more appealing to the users of your shop.
Launch A Partner Blog
Even if operating an Etsy shop is already a lot of effort, you can’t really avoid the reality that you might need to create a blog to boost its sales.
This is a winning solution that offers benefits all around.
You can share the stories that inspired your Etsy store by using a blog as an outlet.
Always keep in mind that Etsy is an online store.
Your customers will only be able to see the products that are currently for sale as well as descriptions of those products.
You, as the proprietor of a virtual store, do not really have the opportunity to chat to your consumers about your items or engage in conversation with them in the same way that you would be able to in a physical store.
The use of blogs comes into play at this point.
When you have a blog, you may go into all the details regarding the history of each individual product.
You can include anecdotes about how you came up with the idea for the product, and you can even include a section on the many different ways your products can be used or styled.
It is simple to create a blog, even if the thought of doing so causes you to feel anxious or overwhelmed.
Related Reading: How To Start A Blog – Get My Detailed Blogging Guide Here.
Polish Up Your Branding
If I said coffee, Starbucks probably comes to mind.
If I said shoes, Nike is likely to come up.
Branding has been deeply ingrained into our minds, and we can’t separate them from products most of the time.
One of the essential components of being a very successful Etsy seller is building a recognizable brand and raising consumers’ knowledge of that brand.
Because of the breadth of its components, it is also one of the most challenging areas in which to effect change.
Folks have a tendency to believe that branding consists solely of a business’s name, logo, and the designs on its business cards.
However, this is not the case.
It includes all of the “touchpoints” that your customers have with your business.
Branding is experienced by the customer at every interaction that they have with your store.
You should consider how to wow your target audience in every aspect of your business, from the logo and banner to the customer service and the product packaging.
Leverage Etsy Ads
The Etsy platform boasts its very own advertising mechanism for its own use.
Before you decide to make an investment in it, it is essential to gain a thorough understanding of how exactly it operates.
This is to maximize its potential to increase your Etsy sales.
Auctions are used as the primary method for purchasing advertising space on Etsy.
Etsy will display your product listings as promoted listings on the top page of the Etsy search engines.
This is only if your bid has been successful and you have won the auction.
This does mean that you will be required to compete with other similar products that may display on the same page as yours.
The advantage of doing so, on the other hand, is that you are more likely to reach a larger audience.
Some of these users will click on the advertisement and then visit your Etsy shop.
It is recommended that one does not spend an excessive amount of money on Etsy ads.
This is due to the fact that you will have to pay for the click whenever someone clicks on the advertisement.
And this is regardless of whether or not they end up making a purchase as a result of the advertisement!
Employ Email Marketing For Loyal Customers
Email marketing is one of the most fruitful strategies to cultivate a solid relationship with your clientele since it allows for two-way communication.
This will ensure that they will come back for future transactions.
When customers require the item that you sell, they will immediately think of your store as the best place to get it.
What steps do you need to take to obtain their email address?
Just one. You get it from their orders.
However, please take extra caution.
It is against the guidelines of Etsy to simply add the email addresses of your buyers to your mailing list.
Instead, you should inquire about the possibility of them signing up.
Offer them a link to sign up for your mailing list and tell them about the benefits they will receive for doing so.
Take care not to send them a discount coupon code too soon after purchasing from you.
You don’t want them to say something like, “I just paid full price 30 minutes ago, and now I have a coupon that I could’ve used to get 15% off,” do you?
It’s not a nice thing to do.
Establish a cordial working relationship with these email types:
Welcome email
Care guide for your products
Requests for reviews
Coupon codes for their next purchase
Updates on new products and promotions
Be Flexible About Payment Options
In a survey that was carried out by Paypal, it was found that 42% of the respondents agreed that the variety of payment options that were offered had an impact on their purchasing decisions.
When it comes to methods of payment, consumers expect options that are both flexible and extensive.
As a result, increasing the number of payment options leads to a greater conversion rate, which in turn increases Etsy sales.
Now that Etsy is willing to take payments in installments, customers can order and receive their purchases from the marketplace immediately.
And they can pay for their purchases in a more relaxed way.
Check Out Your Competition
Selling is an individual experience and different for each seller.
As a result, you need to have precise insight into the tactics implemented by other sellers on Etsy who are enjoying unparalleled levels of success.
You can’t always count on the typical business guides to be of assistance to you.
It is far more beneficial to have some hands-on experience rather than just theoretical knowledge in this situation, so getting out there and getting some field time is a must.
Take a peek at the stores that consistently turn up in the results of the most commonly searched terms.
Make an effort to grasp what it is that they are doing to ensure the success of their Etsy shop.
Bring your attention to the other shops on Etsy and begin conducting research to learn how you may include other shops’ strategies for achieving success in order to give your own shop a boost.
Podcasts, eBooks, blog articles, and other forms of eCommerce platforms can also provide you with a wealth of helpful information and ideas.
Streamline Your Return, Refund, and Shipping Policy
Users are more likely to remain loyal to a brand that provides them with the most user-friendly buying experience possible.
Consequently, if you are thinking about how to make sales on Etsy more productive and progressive, then centering your attention on your refund, return, and shipping policy is going to be an excellent decision.
Therefore, please review your shipping policy, and work to make it as concise and straightforward as possible.
Customers are going to absolutely adore having a shopping experience that is characterized by extreme comfort.
Plus, simplifying your return and exchange policy will assist you in gaining the trust of your consumers.
This is critical for increasing the number of conversions and sales on Etsy in an efficient and effective way.
Include Small Gifts and Freebies
The practice of reciprocity has been shown to enhance sales on Etsy and retain customers.
A recent study found that giving customers a lovely surprise or a complimentary present increased the likelihood that they would return to the store and make a purchase, particularly for handmade goods.
So as a surprise, give them a token of your appreciation.
It would be even better if it’s a sample of another one of your shop’s best-selling products as well.
It provides a compelling incentive for the buyer to make another purchase of that item and return to your Etsy store.
However, there are occasions when one does not want to “devalue” what they are selling.
If you give your consumer a complimentary full-sized version of another product that you sell for the same price, you will decrease your sales.
They will contemplate whether the item they purchase is genuinely worth the amount of money they spend on it.
Stick to sample sizes!
Final Thoughts
So, it turns out that operating an Etsy shop involves a variety of specialized techniques.
The suggestions that have been shown in this article are, without a doubt, the most important ones that can be utilized to boost sales on Etsy.
Once you do adopt them, it is likely that you will see an increase in the number of sales you make on Etsy.
Maintaining consistency across all of your various sales strategies is of critical importance here.
Etsy is not a site you can use once and then forget about.
Your Etsy shop requires a great deal of attention to detail!
Don’t worry.
With some effort, you can expect a meteoric rise in those sales.
