ClickFunnels Vs Kajabi – Which is Better For Online Business?

Both Kajabi and ClickFunnels are digital marketing tools that can help you succeed in any online business venture. 

Choosing the better online platform can be challenging because they have different audiences, features, and purposes. 

Finding the best can be overwhelming, especially if there are a lot of course creation platforms to consider. 

However, these two platforms have differences that will help you determine which one is for you. 

If you are wondering which online course platform is the best, you need to know that Kajabi targets digital products, while ClickFunnels targets digital and physical products.

What is ClickFunnels?

ClickFunnels- Clickfunnels vs kajabi

ClickFunnels started in 2014 when Russell and Todd found it hard to build a successful funnel, so they planned their dream software. 

ClickFunnels is a platform that operates as a sales funnel creator that automates the sales processes of businesses. 

You can build websites, landing pages, membership sites, webinars, online courses, and more. 

They also have customizable and pre-made designs for creators who want to build a successful sales funnel. 

Clients like companies and entrepreneurs use ClickFunnels to promote and sell their products and services. 

They also use this platform to monitor their product marketing to prospects.

It is like an all-in-one marketing solution that handles web analytics, email autoresponder, content management system, page builder, shopping cart, and more. 

What is Kajabi?

Kajabi Clickfunnels vs kajabi

Another comprehensive platform that can help a business grow online is Kajabi

It started in 2010 to help empower entrepreneurs worldwide so they can market their content to millions. 

All the business tools that you’ll need are here in this convenient platform to let you grow faster. 

Kajabi is easy to use and can market your online courses, programs, membership areas, etc., to help you sell better. 

You don’t need to learn to code or add plug-ins because they have everything.

It has a product builder that helps you make online courses and digital products easier with pre-made templates.

Aside from your digital products, you can also build your website with integrations that are essential to your business. 

Their payment gateway lets you quickly receive payment through debit cards, credit cards, and PayPal. 

Kajabi also helps you promote your business with its email marketing software, which is worth reading. 

Their funnels are helpful for sales, webinar funnels, and lead generation because they are easy to follow. 

Kajabi is accessible through the web and mobile app, so more customers can conveniently access your products. 

What are the Differences Between ClickFunnels and Kajabi?

Clickfunnels vs kajabi

ClickFunnels and Kajabi are helpful business tools, but their main difference is that they have different target clients. 

ClickFunnels provides business solutions for entrepreneurs and small businesses that need an online marketplace. 

Their services are best for creators looking for a platform to manage their websites without designing and hosting. 

They work by offering tools that can design websites and market funnels which are essential in driving sales.

Meanwhile, Kajabi focuses more on creating customizable sites, hosting content, and accepting payments.

They have a content marketing system for individuals and businesses that sells, markets, and delivers content. 

It supports your online business from its starting process of website building to integrating payments. 

Despite being almost the same features, they have distinct differences, especially in target clients, as mentioned. 

ClickFunnels are for those who want to increase sales through funnels, regardless of what type of products you sell.

On the other hand, Kajabi focuses on digital content from content creators, who help in every aspect. 

Related Reading: Builderall vs ClickFunnels – Check Out The Comparison Here

ClickFunnels vs Kajabi – Platforms Available

ClickFunnels and Kajabi are both web-based since there are features like builders that are more accessible on the web.

ClickFunnels has a Stats Application that you can install on your mobile phone.

It lets you monitor your funnel stats. 

Kajabi has a free mobile application that customers can use to access website content like courses and coaching programs. 

ClickFunnels vs Kajabi – Clients

Kajabi and ClickFunnels’ target clients are freelancers, small businesses, and midsize businesses (SMBs).

Kajabi is the best platform for digital entrepreneurs or content creators who create online courses, memberships, and more.

It doesn’t require heavy technical skills because they have easy-to-use templates for anyone to use. 

Even if you are not great with designs and technology, Kajabi will make it easier for you to market your products.

But if you want to make something from scratch or customizable, you also have the option. 

Meanwhile, ClickFunnels has broader target clients because, aside from digital, they also market physical products. 

You can create and sell online courses and membership here, but most clients use ClickFunnels as a front-end page builder. 

ClickFunnels vs Kajabi – Customer Support

If you need support or have questions, ClickFunnels offers chat, help desk, email, phone, and live chat support. 

They also have a dedicated FAQ page or online forum to see other users’ questions and answers. 

You can also ask for tips and consultations on their podcast or blog marketing techniques. 

However, the homepage is a little confusing because of the endless scrolling you need to do before finding what you need. 

On the other hand, Kajabi offers customer support through its database, chat, email, help desk, phone, forum, and FAQs. 

They have extensive and in-depth responses to anything related to their services. 

Their online help center can answer questions from how to start, how to sell, how to launch products, and how to receive payments. 

You can also participate in their webinars and events to learn more about how to use Kajabi. 

Kajabi also has a Kajabi University that offers free courses and lessons that can supply you with in-depth knowledge about them. 

But if you have urgent concerns, you can reach their support team through their live chat support, depending on your plan. 

The basic plan allows you to connect to their staff from 6 am to 6 pm Pacific time, while Pro connects you 24/7. 

ClickFunnels vs Kajabi – Pricing

ClickFunnels vs. Kajabi - Pricing

ClickFunnels and Kajabi have no free plan you can enjoy, but they have a 14-day free trial. 

ClickFunnels has a standard plan starting at $97 monthly, which is the most basic. 

You can expect limited services on pages, funnels, domains, payment gateways, and follow-up emails. 

Their follow-up email feature is one of their best offerings, so it is a shame that you can’t access it in this plan. 

Their platinum plan, which starts at $297, has unlimited funnels, pages, contacts, and monthly visits. 

You can also have more sub-users, domains, and payment gateways compared to the standard plan. 

You’ll have access to follow-up emails, priority support, and a chance to join Hackathons to peer-review your funnels. 

Preferably, you’ll opt for the platinum plan because it has better features, especially the follow-up email.

Meanwhile, Kajabi’s standard plan starts at $149 that has limited products, contacts, admin users, websites, and pipelines.

It is a good deal because they usually are enough for most businesses, but the three pipelines can be a dealbreaker. 

A pipeline enables the automated marketing feature, so without it or with a limit on it, you may not find it appealing. 

The $199 middle-tier growth plan features higher limitations for products and pipelines, which are perfect for businesses. 

At first, you may want to avail yourself of the basic plan, but you’ll find later that upgrading to the next program is better. 

Despite the limits on their goods and services, Kajabi doesn’t restrict access to specific features.

When you upgrade plans, it only means that your business is growing and you need more products, pipelines, etc. 

Related Reading: Thinkific Vs Kajabi – Read It Out Here.

ClickFunnels vs Kajabi – Sales Funnels

ClickFunnels have one of the front-end sales funnels that is easy to build, manage, and interact with customers. 

Their pre-built templates have various designs that make you look professional and creative. 

You only have to drag and drop your funnel from the sidebar menu and edit your text to edit it. 

Finally, ClickFunnels allows you to market your products according to your client’s interest. 

You can either upsell or down-sell to attract more customers and have maximum profit. 

As for the funnels in Kajabi, their sales funnel builder, Pipelines, helps sell digital content on the front end. 

Their system works through email integration, where they get more customers through constant email communication. 

There are a lot of prepared emails to choose from that you can modify depending on your market and message. 

Kajabi also has a course layout that can help you plan what class to create and how many you need. 

ClickFunnels vs Kajabi – Membership Sites

You’ll have all the tools needed to build a solid membership site, like their blueprints, when using Kajabi

They have many product ideas and layouts that you can use or create something from scratch. 

Kajabi helps manage your membership site for subscriptions, accounts, cancellations, and refund issues. 

You can also request reports showing you critical metrics of your member area. 

You can directly manage which digital products you release to your subscribers and set pricing tiers per level. 

Multiple membership levels offer different content for each group, like courses, ebooks, blogs, and webinars. 

ClickFunnels also has a feature to let you create an online membership area. 

Your customers can log in to your membership site and access contents that you exclusively publish. 

There is little chance to start something from scratch, but their templates are handy. 

However, you can still edit their course templates with your logo, headlines, and color adjustments. 

You may also configure their CSS and HTML codes to create detailed modifications.

But unless you have enough skills and knowledge in this field, it is a little difficult for normal ones. 

ClickFunnels vs Kajabi – Email Marketing

Kajabi vs. ClickFunnels - Email Marketing

Kajabi features essential email marketing tools for businesses that don’t need complex solutions. 

They have a user-friendly email editor with 19 email templates that can help you convey your promotions. 

You can choose formats like announcements, product features, newsletters, etc. 

Their visual email editor also comes with a drag-and-drop feature so you can customize your email with your brand. 

It also lets you add videos, pub mats, countdown timers, etc., to make your emails creative. 

Meanwhile, the email marketing feature in ClickFunnels is only accessible to those with a platinum plan. 

You cannot send email announcements using their essential email tools despite its integration with Mailchimp. 

The standard plan will connect you to a Simple Mail Transfer Protocol server so you can send emails within your funnels. 

However, CLickFunnels will not provide you with an editor, template, or analytics so that it may be a letdown. 

ClickFunnels vs Kajabi – Websites

Creating landing pages with Kajabi is a no-brainer, so you don’t need to be tech-savvy. 

Their available templates allow you to customize them while you add your little touch before publishing. 

Their templates already arrange the categories you may need, like sales, policies, lead generation, and more. 

All left is to modify the web page elements to look good, even on mobile devices. 

Creating a landing page using ClickFunnels with broad sales funnels is also easy and convenient. 

You can choose from their templates that include pages like membership, upsell, sales, online events, and more. 

ClickFunnels also has a template marketplace where you can buy single-page templates for $7 or free.

Kajabi vs ClickFunnels – Affiliate Marketing

ClickFunnels has an affiliate program called Backpack which allows affiliates to earn beyond the initial purchase. 

Customers who buy another product while on the site also earn a commission. 

It is an excellent way to encourage affiliates to work harder in selling your materials.

As the creator, you have the power to set how much the affiliates can earn from selling and promoting your products. 

You can make numerous commission plans for various products to reward more affiliates. 

ClickFunnels also lets an affiliate convince another affiliate to sell your product to earn a commission. 

You can create materials to help affiliates promote better, like emails, ads, banners, and posters. 

Kajabi offers an affiliate marketing program that follows a two-tier style.

You can set up your affiliate program with share or referral links that last up to 30 days.

So if customers purchase your goods within 30 days of clicking the link, your affiliate earns. 

Kajabi offers you management of the account registrations of affiliate members and calculates how much they earn. 

You get to decide how much commission they will earn for every purchase and pay them automatically. 

Their affiliate dashboard lets you track your affiliates’ performance, such as the number of link clicks.

If you want to send a mass email to all your affiliate members, Kajabi’s affiliate dashboard lets you do that. 

However, you cannot set a specific commission for an affiliate because the percentage applies to all members. 

Furthermore, you cannot customize the affiliate signup, but you can build a custom landing page with your signup link. 

Related Reading: Kajabi Vs. Teachable – Know More Here.

Pros of Using Kajabi

Pros of Using Kajabi

No Commission

Some online platforms that digitally host products usually take a percentage of your sales.

Initially, these cuts are not noticeable if you sell cheaper products, but once your sales increase, they also grow. 

Tens of dollars can turn into thousands of dollars, and you’ll notice it later when you earn more.

However, Kajabi doesn’t take any commissions from your sales.

They only charge you for your monthly plans. 


Whether you are tech-savvy or not, Kajabi is a very user-friendly platform that lets anyone easily use it. 

You don’t need a degree in programming because they have a simple visual layout for beginners. 

They also have a comprehensive FAQs page and forum with tutorials to help you with their features. 

Perfect Features

Kajabi offers almost every feature you’ll need and works efficiently for you and your customers. 

Subscribing to their plan will get you access to builders, sales pages, pipelines, SEO, funnels, opt-ins, email marketing, and more.

They also have built-in CRM, blog, affiliate program, payment gateway, membership sites, etc. 


Funnel systems can be challenging to set up from scratch, especially if you don’t have the right skills and experience. 

However, Kajabi makes it easier to create a while funnel system that helps you from start to checkout with additional features. 

You can even finish a system in just a few hours instead of waiting weeks before it can properly function. 

Kajabi is perfect for entrepreneurs or businesses who have last-minute ideas that they want to come to life.

It is time-saving and doesn’t require much effort, so you can publish faster and earn more. 

Flawless Integration

Kajabi offers many features you can work on; regardless of their differences, they harmoniously function together. 

All tools create a seamless integration that makes the process on the customer’s and your end.

Fresh Ideas

Kajabi always thinks of new ways to expand and integrate its existing tools so users can maximize the platform. 

They try to find new ideas to help your online businesses grow so you can continue earning with your digital offerings. 

Aside from its excellent features, Kajabi is impressively innovative, which makes them a great hosting platform option. 


Kajabi saves you money and time because they have a streamlined platform that won’t damage your brand. 

Sometimes, online hosting platforms are expensive and time-consuming, primarily made from scratch. 

You’ll have to put together different programs, and you need to spend quite the amount if it breaks down. 

But with Kajabi, your income increases because of their efficient outputs, saving you from sales loss. 

Affiliate Marketing Program

The affiliate marketing program of Kajabi recommends tools to help entrepreneurs interact and earn. 

Their Partners Program lets you and your colleagues sign up and earn 30% for each referral. 

It helps you and other designers have another income source within the platform by recommending other products. 

Cons of Using Kajabi

Broad Features

Kajabi has extensive features that you can use for every function you need, but it also requires you to learn each. 

However, it is not a deal breaker because Kajabi is user-friendly. You just need to take in a lot of information. 

It may take you longer to familiarize yourself with all the features from their FAQs than actually applying them to use. 

No Cart

One of the drawbacks of using Kajabi as a customer is that it has no cart to place products.

It is not significant for some digital goods, but it may be disadvantageous for creators who produce a lot of content. 

It makes the platform less efficient, especially for those who want to sell at least ten offers, because it is a hassle. 

Limited Font Options

The font may not be crucial for others, but some entrepreneurs may find the limited font options annoying.

Because Kajabi is easy-to-use, they made almost everything simple, including the font styles. 

Different templates have their fixed fonts, but they have specific options available for you to use. 

Some users have to use a third-party program to create a page with their desired font before uploading it to Kajabi. 

Pros of Using ClickFunnels

Pros of Using ClickFunnels


ClickFunnels is famous for its user-friendly features, so anyone, regardless of experience, can use it.

Their page builder uses a drag-and-drop editor so you can work efficiently and quickly. 

They also have many sales funnel templates and landing pages to work on, depending on your branding. 

It is easy to modify changes so you can make it as close as you want to your liking. 

Good Page Elements

They have an excellent range of page elements available in their page builder.

It makes dragging and dropping easier. 

You can find almost every tool you’ll need to make a creative and integrated landing page, opt-in page, and sales funnel. 

Share Funnels

Share funnels are an innovative feature when you use ClickFunnels because you can share your sales funnel with a user. 

You only need a link to share with them, which will direct them to the template.

When they click this template link, the other users automatically save it into their accounts. 

It is a creative tool that lets you design sales funnels and sell the design to a client quickly. 

You can even take this opportunity to refer your affiliate link to signup if they don’t have a ClickFunnels account. 

The sales funnels can also create an MLM opportunity where you generate leads, hire members, and sell your products. 

Finally, you can be a ClickFunnels affiliate and use the sales funnels for various things, then offer them to others for free. 

The deal is they use the sales funnels and sign up using your affiliate link so you can earn a commission. 

Hosting Webinars

ClickFunnels offers live webinar series on Fridays to teach you to design specific funnels. 

Russell Brunson and Jim Edwards host and teach in the webinar, giving details on setting up and creating a copy of funnels. 

Membership Sites 

If you want to create a membership site, ClickFunnels provides a user-friendly builder for you to start. 

They have the option to customize your landing page with an easy-to-use editor.

You can polish your site as much as possible to reach your desired branding and theme. 

Weekly Peer Review

Anyone can indeed design and create in ClickFunnels because it is user-friendly. 

However, building sales funnels and landing pages is better if you have the skills and creativity. 

While there are pre-made templates for you to use, you may opt for a more personalized and advanced design. 

Touching this field may require you to ask for extra help from other designers with broader experience.

Therefore, ClickFunnels has a weekly hackathon wherein well-experienced funnel builders can review your work. 

They can also help you develop your design and conversion rate so you’ll have better output next time. 

However, you can only access this feature when you avail of their Platinum plan, which costs $297 per month. 

Those who signed up for the basic plan can upgrade anytime to platinum, though it can be costly. 

But you can downgrade after receiving feedback, which is still a good deal. 

Affiliate Marketing Program

You’ll find ClickFunnels as one of the best platforms to offer a marketing space for entrepreneurs online. 

Not only because they have excellent solutions, but you can also earn commissions through their affiliate program.

It is not just some percentage because this program has one of the highest-paying products to promote. 

When you recommend ClickFunnels to a potential user, you earn monthly commissions for every person who signs up with your link. 

You’ll keep earning cuts as long as they use the ClickFunnels software, so you have a passive income on the side. 

Cons of Using ClickFunnels

Cons of Using ClickFunnels

Limited Resources

You probably read that ClickFunnels have different subscription plans that let you access their tools. 

The standard or basic plan is tolerable, but there is limited access to essential features for your business. 

You can only have three custom domains, 20 sales funnels, and a maximum of 100 pages to use.

It may be enough for small business owners but insufficient for those with multiple online businesses. 

So you have to upgrade to their platinum plan to unlock extra features and resources that are perfect for businesses. 

This con brings us to the next disadvantage of using ClickFunnels. 


ClickFunnels is a little costly, especially if you will avail of their platinum plan.

The platform can help you increase your sales, but you’ll be paying at least $97 monthly to use it. 

If you are a small business or a new creator, you may think of this rate as pricey, even though it can save you time and effort. 

But the price will outweigh your earnings if you have already established a stable income by selling digital products using your funnels. 

Related Reading: Podia Vs. Kajabi – Find Out Here.

Final Verdict – ClickFunnels vs Kajabi

The winner for this online hosting platform still depends on your target audience category. 

Since ClickFunnels and Kajabi have different specializations and target clients, it is difficult to identify the better option. 

If you want to establish an online school to give your clients a fun learning experience, then you should go for Kajabi.

But if you want to promote and sell your physical and digital products along with an affiliate program, then ClickFunnels is a better choice. 

Regarding the price, neither of them is free, but Kajabi has a more practical and cheaper plan. 

Kajabi may seem pricey upfront, but you’ll realize it’s worth it as soon as you start selling more.

Meanwhile, the cheapest ClickFunnels plan is still expensive, considering it has limited resources. 

You’ll pay more when you upgrade to a better plan to take advantage of their exclusive features. 

You may be hesitant to consider ClickFunnels because of its price and inclusions, but overall it is a great marketing platform.

Kajabi can be worth your money, especially if you want to introduce your product to more clients and earn money. 

Overall, you still have the power to choose which is best for your business needs. 

You may find features in ClickFunnels that fit your business, and you may also find one in Kajabi.

It is up to you to pick the better choice for business growth and increased sales. 

So if you are still debating whether ClickFunnels or Kajabi is the better platform, you can try their free trial and experience it.

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Brooks Conkle Banner Image
Brooks Conkle

Brooks is an entrepreneur, father, husband, & follower of the golden rule. He has over 15 years of experience as an entrepreneur after graduating with a Finance degree from Auburn University. Addicted to starting new business projects, he believes in creating multiple income streams and a life of flexibility. Business should work around your life, not the other way around. He creates content on his website, sharing his projects to help other hustlers in marketing, personal finance, and online business.