Kajabi vs Teachable: Which Course Platform Is Best For You?

If you’ve been looking to sell courses online, you’ve probably heard of Kajabi and Teachable. You’re also probably wondering which is better between the two. In this Kajabi vs Teachable comparison, I’m going to dissect their critical differences so you can make an informed decision. 

But first, let’s cover the basics.

Online course platforms like Kajabi and Teachable allow you to design, publish, and sell online courses. 

Please note that bigger platforms like Udemy or Coursera put your course on an open marketplace.

Kajabi and Teachable, on the other hand, allow you to offer online courses under your brand with complete price control.

In this detailed comparison, I’ll examine how Kajabi and Teachable compare as platforms for starting and growing an online business. 

I’ve analyzed each platform’s marketing capabilities in addition to course-related functions. After all, before students buy from you, they need to know who you are and what you can do for them.

The framework for every practical online marketing approach is the same.

It’s up to you to evaluate how each feature will support the following framework for your business. 

Creating and Delivering Online Courses 

 Creating and Delivering Online Courses 

Both platforms allow you to turn any type of content you’ve developed into a digital product, including video and digital workbooks. 

Kajabi’s course authoring features are straightforward and easy to use.

You can design the following using Product Blueprints, which are simple to use:


Create a short, one-category course and solution for a rapid introduction of your digital offering. This is ideal for less expensive classes. 

Evergreen Training 

To help improve client engagement, gradually release the materials of your course.


This is designed for visually stimulating and ever-changing material. Subscribers have access to on-demand content.


Encourage communication, collaboration, and creativity among your pupils by forming a group.

Standard Online Course

More extensive and immersive online course with five distinct areas to provide organization and a detailed start-off point

Course From Scratch 

This is the perfect blank canvas for those who already know how to structure a course. It’s ideal for people who are switching from another platform to Kajabi.

Teachable’s course creation tools are simple to use and walk you through the process of creating a new course. However, they only provide two options: set up coaching and set up a course. 

You can manage clients, upsell products, and schedule appointments with the coaching business model. By setting up a course, you can create classes, add content, embed forms, and give certificates of completion. 

So there’s a glaring difference between the two platforms’ capabilities when it comes to creating and delivering courses. 

The Verdict: Kajabi is your best bet if you’re a well-established company with a wide range of services. Teachable will suffice if you’re a small business with specialized services.

Related Reading: Best Online Course Platforms – Learn More About The Platforms Here

Structuring Online Courses – Kajabi vs Teachable

kajabi vs teachable Structuring Online Courses

Both platforms let you group lessons into categories as you create your course structure.

Your students will see your course as an online syllabus, making it simple for them to follow along and learn.

One difference is that Kajabi allows you to construct subcategories nested within categories.

Teachable isn’t capable of doing so. 

Having subcategories aid in the organization of large amounts of content, particularly in terms of optics.

Please note that a course curriculum with too much content can become too extensive and overwhelming for your pupils.

The Verdict: Kajabi is the tool for you if you have a lot of course content and want to be more organized. Either platform should suffice if your course structure is straightforward.

Hosting Videos 

Both Kajabi and Teachable utilize Wistia for back-end video hosting, which has the following capabilities: 

  • High-definition streaming 
  • Instantly adjusts the video quality according to your students’ internet connection
  • Uninterrupted playback, even for those who are on 3G 
  • Unlimited video hosting for courses 

The verdict: Since they use the same back-end host, there’s not much discrepancy with their video capabilities. 

Monitoring Your Students’ Progress 

Up-to-date formative assessments on your students or members can help you address queries such as:

  • Are they stuck with some particular lesson? 
  • Are they digesting the material well and going at a reasonable pace?
  • Is your content too congested? 
  • Where do members tend to give up on the course? 

With Kajabi’s powerful analytics, you have complete access to all of these details. You can track how people are processing your content individually and from several overview views using lesson and video progress.

You can check how far each student (up to a thousand users) has progressed in one course with Kajabi. Kajabi also allows you to divide your pupils into groups according to your preferences.

Teachable also keeps track of each student’s progress and video engagement. To access a student’s Progress Report, go to their user profile and look at the following information:

  • Scores on graded quizzes 
  • Video heatmap 
  • Number of completed lectures 

Wistia video heatmaps are available in both Kajabi and Teachable. This feature lets you see how your students interact with and move through your video courses. 

The heatmap displays a second-by-second graphical representation of how your viewers interact with your videos.

Green means “watched.” Yellow means “rewatched.” Orange means “rewatched more than once.” White means “skipped.” 

The Verdict: You may expect high-level and segmented reports on your students’ progress in both Kajabi and Teachable.

Related Reading – How To Make 1000 A Week – Find The Secret Here

Evaluating Your Students Through Tests, Assignments, and Surveys – Kajabi vs Teachable

Evaluating Your Students Through Tests, Assignments, and Surveys  - kajabi vs teachable

Every course creator wants their students to get as much information out of the course as possible. It makes a colossal difference if you can give your clients an interactive experience.

It also distinguishes your course from the plethora of others available.

The Verdict: Quizzes, evaluations, and surveys are all included in the Kajabi and Teachable platforms.


With Teachable, you can include multiple-choice questions in any “lecture,” which connects to files, text, video, quizzes, and photos. 

Your plan level determines the quiz functionality in Teachable.

You can create non-graded quizzes with the basic plan at $39 per month. However, you won’t track how well your students do on them.

You may construct graded quizzes and keep track of your results with the professional plan at $119. Before moving on to the next session, you might ask pupils to complete a quiz with a minimum score.

Please note that Teachable doesn’t support a student’s capability to answer in paragraph form. They also won’t upload audio files, photos, and PDFs. 

Kajabi Quizzing Capabilities

Now, let’s check out Kajabi’s quizzing capabilities. You have a lot of options with Kajabi when it comes to creating evaluations, including:

  • Multiple-choice format 
  • Open-ended format 
  • Fill-in-the-blank format 
  • Questions in image form 

Students can upload assets into the lesson, like Word docs, PDFs, images, videos, and audio files. 

After students finish the evaluation, do you want them to be automatically subscribed to an email sequence? 

Is it possible to send them an email with a link to the test results? Would you like to be able to send an email to your entire team whenever a student completes an assessment?

All of these are possible with Kajabi.

You can impose an evaluation with a minimum score before moving on to the next session. 

Set the passing grade to 0% if it’s more crucial to answer the questions than the grade itself. Students can move on after answering, regardless of their score.

Every course is different. Consider the rich interaction when students are asked to do more than answer a multiple-choice question.

You’ll be better positioned to produce top-notch courses if you have greater freedom in encouraging meaningful contact with your students. 

You can do a lot more with assessments in Kajabi than create courses. For example, you can use them in your landing pages to segment your prospects.

The Verdict: Kajabi is one of the top Teachable alternatives if you want a complete feature for testing your students. It’s best for sending surveys or developing a more interactive learning experience.

Digital Product Themes – Kajabi vs Teachable

If you’ve ever bought an Apple device, the visual experience, packaging, and general high-quality presentation are likely to stick. 

One of the reasons consumers are eager to pay a premium for Apple products is because of the company’s branding. Apple products’ appearance and feeling alone offer them a higher perceived worth.

Customers expect their purchases to blow them away. They want to know that they’ve made the best decision possible once they’ve made a financial commitment. You could mimic this effect with the courses that you plan to offer. 

This is where product theming comes into play, one of the most significant differences between Kajabi and Teachable.

Digital Themes – Teachable

The idea of theming is condensed to a single theme in Teachable, which allows you to modify your:

  • Typography 
  • Background 
  • Logo 
  • Colors 

Essentially, you may use these options to match the design of your online courses to your company’s logo.

The disadvantage is that all of your products will appear to be cohesive. But aside from logo adjustments, you can’t change the appearance of your products.

Each page in your Teachable course will feature a video and a course outline.

This allows you to navigate from one lesson to the next. That works well for basic online classes, and it may be all you could require. 

What if you wanted to sell other digital products in addition to your course? This is where Teachable’s rigidity can become an issue.

If you’re selling a membership site, you’ll almost certainly want to provide your members with new content regularly. Of course, you’d also want them to be able to connect with you. 

In that situation, a linear approach built primarily for online courses is unlikely to function effectively for you. You’ll need a platform with built-in flexibility so kids may move around.

On the other hand, let’s say you’re selling access to a single video. Ideally, your platform should allow you to create a one-page course site with the video.

Teachable’s Standard Course structure isn’t ideal for that, either.

Digital Themes – Kajabi

Now, here’s what Kajabi does differently than any other online course creator. It provides you with a library of gorgeous, highly configurable themes that you can use across all of your offerings.

Do you have a multi-module, multi-lesson online course?

What about a subscription-based website?

Do you want to add coaching and weekly webinars to your package?

What about forming a for-profit community?

If you have a digital product of any kind, Kajabi has a theme for it.

The coolest aspect is that you don’t have to use the same theme for all your items. For each product, you have the option of selecting a distinct theme.

Even inside each meticulously built theme, Kajabi’s theme editor and code editor give you the freedom to personalize each one.

The Verdict: Kajabi is the way to go if you want to make a significant impact on your clients. You’ll have the flexibility to service your audience in various methods.

Related Reading – Thinkific vs Teachable – Read The Comparison Here

Website Building 

Website Building kajabi vs teachable

Keeping your course in the same environment as your website saves you from tech integration difficulties.

It also provides a more seamless experience for your website visitors, encouraging them to make a purchase.

You have to remove the extra layer of friction that might otherwise cause your visitors to hop between systems.

Kajabi and Teachable both offer a drag-and-drop website builder for your course.

Both platforms can host blog articles, allowing you to provide free, helpful information to potential students.

Although there are significant variations between Kajabi and Teachable’s website builders, so let’s take a closer look.

Teachable Website Builder

A Teachable website essentially consists of a basic shop page that displays your online courses. You can add images, text, button blocks, and pre-designed block layouts like banners. 

There are no actual themes to pick from in the Teachable website builder.” “Theme” is a menu item on the dashboard that allows you to add images for:

  • Favicons
  • Logos 
  • Homepage backgrounds 
  • Fonts 
  • Colors for each section

For example, all buttons and links should be the same color as all headings and your video player.

Teachable sites tend to appear relatively similar because the Teachable website builder offers few design and customization options.

The Power Editor enables you to create complex adjustments with custom code.

This includes HTML/Liquid and CSS, all included with Teachable’s Business Plan.

Without paying expensive designers or web developers, you can create a beautiful website that is safe and stable with Kajabi.

Kajabi Website Builder

Kajabi’s themes come with various layout options that you can tweak.

Simply choose a layout preset that you like and customize it with your branding and material. You’ll then have your own gorgeous website with your product catalog, about page, blog, and more.

With Kajabi’s framework, you’ll have access to all of the aspects that successful websites have, including the ability to add:

  • Site header 
  • Opt-in forms
  • Feature highlights 
  • Sales pages
  • Custom domain 
  • Video background 
  • CTAs 
  • Testimonials 
  • Blog articles 
  • Analytics 

You could also add a Two-Step Opt-in Popup to your site so that you may begin collecting emails from visitors.

The nice part is that it’s all very adaptable to any Kajabi package.

You can make adjustments on the fly and move pieces wherever you want with its drag-and-drop editor.

This eliminates the need for terrifying custom coding that Teachable’s Power Editor requires.

No other online course platform allows you to build stunning, professional-looking websites from the ground up.

Kajabi is the all-in-one platform for you if you’re done with IT difficulties. It’s better for combining your website with your products and marketing efforts.

The Verdict: There’s no contest when it comes to Kajabi vs. Teachable’s website builders. Teachable’s capabilities are minimal. Kajabi is the clear victor due to its numerous choices for website customization without the requirement for coding.

Customer Relationship Management – Kajabi vs Teachable 

What happens when your landing pages create leads in terms of additional software? Teachable doesn’t have any customer relationship management (CRM) features or means to keep track of those contacts. 

If you go with Teachable, you’ll need to invest in a CRM system. On top of your Teachable subscription, you’ll have to pay for yet another tool each month.

Kajabi, on the other hand, has a CRM that allows you to:

  • Plan and launch automated email campaigns 
  • Tag and filter your clients 
  • Offer coupons and products for specific students
  • Track product engagement, client behavior, and assess student performance 

The Verdict: Teachable does not have a CRM, but it does include the most common landing page layouts to get you started. Kajabi has landing pages that you can incorporate into sales funnels and connect to your CRM.

Landing Pages 

Landing pages are only designed to entice users to take a specific action. These are known as calls to action. 

Landing pages should be basic to differentiate themselves from your website. Ideally, a landing page is where people come to learn about you and your business. 

Because the purpose is to reduce potential conversion barriers, your CTA can be to:

  • Sign up for your newsletter 
  • Download free products (like PDFs)
  • Give emails for discount codes 
  • Buy products outright 

Landing pages can be published in the following forms:  

  • Sales page 
  • Download page 
  • Video page
  • Opt-in page 
  • Thank you page etc. 

Kajabi’s built-in landing page feature allows you to choose from various templates. You can construct any landing page you require.

They’re ideal for expanding your audience, providing value, and promoting your items.

They’re also simple to connect to create an automated marketing campaign or funnel.

By default, teachable courses have a sales page, a checkout page, and a thank you page. For each course, you may construct up to ten sales pages.

These pages are pre-designed page blocks for areas like your bio, FAQs, and testimonials.

Keep in mind that getting people’s eyes on those pages without a partnership with Teachable will be tough.

You’re relying solely on cold traffic (i.e., people who have no idea who you are) to invest in your company.

If you decide to go with Teachable instead of Kajabi, you’ll need to hire third-party landing page software. 

In addition to your Teachable subscription, these services can cost you an extra $100 each month. Kajabi comes with built-in automatic marketing tools.

The Verdict: Kajabi is the clear winner here. Not only is it economical, but it’s also more comprehensive. 

Email Marketing – Kajabi vs Teachable

Any online business’s lifeblood is email. It converts better than any other marketing method available. Both platforms claim to provide email marketing, so let’s check how Kajabi and Teachable compare.

Email Marketing – Teachable

Teachable’s list of base plan features includes “integrated email marketing.” You can send emails to all of your students or a selection of them using the platform alone.

People who have already purchased your course would most likely receive course-related announcements. When you update a video, add a new lesson, or make changes to Teachable, you can inform students.

Those emails may be beneficial to your students. However, they aren’t email marketing that converts leads into new clients.

What about those who have subscribed to your newsletter or signed up for a freebie? They aren’t yet paying customers.

How do you build a relationship with people through email and finally convert them to paying customers?

You’d have to use a third-party email provider to accomplish this. Another add-on will cost you more money based on how many email subscribers you have.

Email Marketing – Kajabi

Kajabi Email is ready to use straight away, with no other plugins required.

Sending out customized, beautifully designed email broadcasts and autoresponders can help you start creating relationships with prospects.

Keep the discussion continuing, add value, and continuously show up for your current and potential consumers using email marketing.

Email is a fantastic way to keep on top of people’s minds in your industry.

Kajabi’s new Visual Email Editor is an update from other platforms like Teachable. It makes it simple to add rich design to your emails with:

  • 12 preset sections for adding new content quickly 
  • Over 15 theme templates 
  • Responsive mobile and desktop layouts 

Kajabi Email has Email Subject Line Validation built-in, which increases deliverability while you type your subject line.

The program scans for potential spam triggers and recommends specific fixes to help you raise open rates.

Kajabi Emails also integrate seamlessly with the rest of your site, including events, marketing automation, and digital products. So you don’t have to worry about tedious integrations or broken APIs.

The Verdict: Kajabi includes all of the email marketing features you’ll need to expand and build your company. You’ll need to hire a third-party email marketing provider to work with Teachable.

Events, Webinars, Virtual Summits, and Livestreams 

Events, Webinars, Virtual Summit

Of course, you understand how important it is to grow your audience in a steady and long-term manner.

You need new people to find you, share your content with their networks, and sign up for your newsletters.

Free live webinars might help you reach out to new people. Both Kajabi and Teachable have webinar functionality, yet there are significant variations when comparing Kajabi and Teachable.

Kajabi – Events, Webinars and Summits

Kajabi gives you the option of hosting your webinars. The platform allows you to create and sell any type of event, including:

  • Virtual conferences (held over a couple of days)
  • Live Zoom training
  • Evergreen webinars (fully automated webinars) 

Kajabi makes it simple to add countdowns to your landing pages and email broadcasts. Of course, this happens after you’ve settled on the type of event, date, and time. 

You can register as many people as you want (for digital and in-person events). Then you may send out email reminders to folks about the event.

What’s the best part? You don’t need to think too hard about the elements you’ll need to construct a marketing campaign for your event.

Kajabi has a webinar pipeline built-in, which offers customizable templates for:

  • Sales page 
  • Registration page 
  • Confirmation page 
  • Four reminder emails 
  • Five follow-up emails 

Teachable – Events, Webinars and Summits

Teachable doesn’t have a built-in option to add live streams. Although, you can use a live video stream code embedded in a course to host webinars.

Teachable allows you to run webinars to engage with your students. However, its webinar support tools do not allow you to reach out to audiences other than your students.

Upselling products to existing clients is the most you can do. You can’t use Teachable webinars to grow your list, sell your product, or establish your brand authority in the open.

Unfortunately, you’ll need to pay for another webinar platform outside Teachable.

That is if you want to use webinars or other types of live events to grow your business. Please note that you’d still be missing out on the great benefits of having an automated marketing campaign. 

The Verdict: Using live events to engage your audience can help you develop your mailing list and establish brand authority. Kajabi is the ultimate Teachable alternative you need if you want to harness the power of online events. 

Related Reading – Virtual Summit Software You Need To Launch An Online Event – Learn More Here

Sales Funnels (Pipelines) – Kajabi vs Teachable

Teachable does not provide automated marketing campaigns or sales funnels. Different integrations must be purchased at an additional expense. And a company that lacks those abilities is less likely to succeed.

In Kajabi, pipelines are automated marketing campaigns that connect all your CTAs to help you sell digital products and online courses.

Pipelines’ basic premise is that you can’t expect to sell digital products if no one knows you exist. You must first establish a relationship. 

Pipelines assist you in accomplishing this by raising awareness and generating interest. If you’re successful, decisions and actions should come quickly after.

This series of stages is required to develop a client relationship with the ultimate goal of purchasing your product. 

The Pipelines feature in Kajabi is entirely automated. So you can set it up to operate on its own after you’ve developed it. You can build your web business without much attention with a feature like that.

The Verdict: With built-in automated sales funnels, Kajabi Pipelines may help you develop a profitable online business that will last. On the other hand, Teachable does not support the creation of sales funnels.


There are many technologies available right now to assist you in growing and automating your internet business.

If you’re a digital entrepreneur trying to sell online courses, chances are you’ve previously utilized some of them.

However, software platforms might be challenging to use. Their main goal isn’t to integrate with other platforms but to achieve their primary mission as efficiently as possible.

So, how do you integrate these resources into your online learning platform? Integrations have a significant role in this.

Integrations make it simple to integrate third-party apps to your online course platform and have them work in sync.

Kajabi has everything you’ll need to start and maintain an online business. However, we understand that you may have some treasured third-party apps that you aren’t ready to give up just yet.

Kajabi features built-in integrations to provide you that extra freedom so you can grow your business the way you want.

Teachable features built-in connectors (albeit some are in beta and not available to all users). So, which platform is best at it?

Teachable’s Native Integrations: 

  • MailChimp 
  • Google Analytics 
  • Zapier 
  • SumoMe
  • ConvertKit 
  • Segment 

Kajabi’s Native Integrations: 

  • Mailchimp 
  • Google Analytics 
  • Zapier 
  • ConvertKit 
  • Segment 
  • Drip 
  • ClickFunnels 
  • ActiveCampaign 
  • Facebook Pixel 
  • AWeber 

It’s not simply the number of integrations that puts Kajabi ahead in this area. It’s the quality of the integrations and the ease of making your workflow more efficient.

Kajabi’s Facebook pixel connection, for example, allows you to track every page on your site by pasting your pixel ID.

To track your audience using the Facebook pixel in Teachable, copy the actual code and paste it into the code editor.  

The Verdict: Kajabi provides more built-in sales and marketing integrations than Teachable, including analytics, email marketing, and Facebook tracking.

Help and Support – Kajabi vs Teachable

Excellent support is essential for any software platform. When it comes to designing and selling an online course, the last thing you want is to get stuck.

Sure, you can scour the internet for answers. But let’s say you were about to launch and something went wrong the night before? 

Access to 24-hour customer service can mean the difference between a successful launch and squandered time, money, and effort.

Kajabi and Teachable are both proud of their support departments. But how do they stack up against one another?

Both provide help manuals, training classes, and the ability to contact assistance through email. These things help bridge the gap between being a complete beginner and a successful digital business.

We can’t comment on Teachable’s customer service. However, when it comes to Kajabi, we can assure you that our software is backed by 24/7 live chat.

The Verdict: Both platforms provide basic customer service options such as help centers and email queries. Kajabi, on the other hand, goes a step further by delivering round-the-clock live chat help. 

Related Reading – How To Make Your Money Work For You – Read This Post Here


Now that you’ve seen the main differences between Kajabi and Teachable, it’s time to talk about costs. Let’s have a look at where you may get the best value for your money.

Teachable Plans 

  • Free ($0 per month) 
  • Basic ($39 per month, $29 per month if paid annually) 
  • Pro ($119 per month, $99 per month if paid annually)
  • Business ($299 per month, $249 per month if paid annually) 

Kajabi Plans 

  • Basic ($149 per month, $119 per month if paid annually) 
  • Growth ($199 per month, $159 per month if paid annually)
  • Pro ($399 per month, $319 per month if paid annually) 

The Teachable Business plan and the Kajabi Pro plan are the two plans that are most similar in nature. Teachable appears to be a cost-effective option at first glance. However, there is a catch.

You’ll have to pay extra for a variety of third-party tools with Teachable, including:

  • CRM 
  • Landing page software 
  • Webinar software 
  • Email marketing platform
  • Etc. 

All of those other features can potentially add up to hundreds of dollars each month.

Nothing is more aggravating than buying a product only to realize you’ll need to pay for additional services.

So investing in a single platform that eliminates the need to pay extra for third-party solutions is the practical choice. 

The Verdict: When it comes to the cost of Kajabi vs. Teachable, there’s no contest. Kajabi is far more affordable. Plus, you’ll never have to give Kajabi a portion of your profits. You put forth a lot of effort to earn your money. You should get to keep everything.

Related Reading: How To Make Money Online Without Paying Anything – Click Here To Make Money

Final Thoughts – Kajabi vs Teachable

Both Kajabi and Teachable are excellent tools for selling online courses, but which is the best choice?

Teachable is a terrific option for anyone who already has a website or blog and an email marketing list.

That’s because this software can be utilized to construct your course and interact with your existing software simply.

Kajabi, on the other hand, is a better fit for larger companies and enterprises whose primary concentration is on courses.

Kajabi includes everything you need to create, market, and sell online courses and other digital product offerings. 

Plus, you can use it to build your entire website as well as your sales funnel, all for one monthly fee. Lastly, there would be no need to worry about integrating third-party tools because everything is built together.

I hope this in-depth comparison helps you make the intelligent choice for your business. Good luck!

Disclosure: This article might contain affiliate links to the resources I refer to. It's at no cost to you, and it's how we pay the bills. Get more info here.

Brooks Conkle Banner Image
Brooks Conkle

Brooks is an entrepreneur, father, husband, & follower of the golden rule. He has over 15 years of experience as an entrepreneur after graduating with a Finance degree from Auburn University. Addicted to starting new business projects, he believes in creating multiple income streams and a life of flexibility. Business should work around your life, not the other way around. He creates content on his website, sharing his projects to help other hustlers in marketing, personal finance, and online business.