Thinkific vs Kajabi: Which is Best For Creating Courses?

Thinkific and Kajabi are frequently compared as the leading platforms in the fast-developing online course production field. If you’re looking to create courses yourself, then this Thinkific vs Kajabi comparison is what you need. 

I decided to publish this Thinkific vs Kajabi comparison guide for aspiring educators/entrepreneurs like you.

Let’s get to it. 

thinkific vs kajabi

What Is The Goal Of Thinkific?

Thinkific makes it as easy as possible for entrepreneurs, speakers, authors, trainers, and companies to create, market, and sell courses. 

Choosing Thinkific preserves personal brands, so they have ownership over their customer base.

Thinkific is a good fit for small businesses to major enterprises.

Thousands of individual authors and global corporations are now using this platform.

It’s simple to put together a decent course and begin marketing it.

As your business grows, they can help you with advanced features, integrations, and customizations, as well as excellent customer service.

Thinkific claims that they make it a breeze to design, market, and sell your online course. You’ll have total control and excellent support.

Related Reading: Thinkific vs Teachable – Read The Comparison Here.

What Is The Goal Of Kajabi? 

Kajabi is a wonderful alternative for people who want to make money selling material online.

It allows them to create content and begin marketing and selling it quickly. 

Kajabi is a content management system that focuses on delivering a broad set of marketing tools for sales success.

It was created for individual pieces of content rather than planned courses.

Thinkific vs Kajabi: A Comparison In Features 

Thinkific vs Kajabi: A Comparison in Features

Are you ready to take your company to the next level with more effective marketing and sales tools?

Then take a look at Kajabi and Thinkific’s capabilities to see how they can help you scale your online business.

Creating Courses

When it comes to Kajabi vs. Thinkific, both offer intuitive and simple course creation tools.

While Thinkific has a good selection of course templates, Kajabi stands out for its superior features and course delivery.

Kajabi also features a mobile app that allows you to communicate with members of your community from anywhere.

At the moment, Thinkific does not have a mobile app available.

If you’re interested in establishing an online course but haven’t done it before, Kajabi also has templates for:

  • Mini Courses 

This is a brief and low-cost course that can be used to teach fast overviews. Each mini-course can only have one category.

  • Standard Online Course 

These classes are more in-depth and last longer. They come with five categories pre-built into the template, ensuring that you have a well-organized course structure from the start.

  • Evergreen Training 

This package enables you to distribute your course material to your consumers over time. Because students do not receive all of the course content at once, Evergreen Training helps to increase student engagement.

The Verdict: Kajabi and Thinkific are neck and neck when it comes to course design. Both platforms are good choices. Kajabi has a mobile app and blueprints that put them just ahead of Thinkific.

Building Websites 

Kajabi and Thinkific have website builder tools and templates that make it simple to get a site ready. 

Everyone’s account is preloaded with the Premium theme, although users can choose from various other current themes. 

After choosing a theme, you may further personalize your site with the website builder. You have the freedom to make it more in line with your brand.

Kajabi’s website-building features make it simple to start growing your business right away. You may begin creating your email list(s) from the ground up using Kajabi’s personalized landing pages. 

Then, using customized forms that convert visitors from leads to paying customers, you may continue to increase your list(s).

Only three themes with three or four styles are available in Thinkific’s website builder. So you have a total of 12 theme and style combinations to pick from. 

Because you must install additional software, you’re also limited in what marketing aspects you may use on your site.

The Verdict: Thinkific’s website builder is uncomplicated and easy to use. So it’s a good choice if you need something quickly and already have an email marketing campaign set up. If you want more control over your site and all of your marketing tools in one place, go for Kajabi. 


Kajabi includes all of the features you’ll need to design, market, and sell an online course right off the bat. It does, however, have native connectors with MailChimp, Aweber, and ConvertKit.

Thinkific’s marketing features aren’t quite as extensive as Kajabi’s. It compensates for this, though, by integrating with nearly every marketing instrument known to man. 

You may patch together a marketing package with numerous integrations from Infusionsoft to ClickFunnels.

The Verdict: Both Kajabi and Thinkific offer various sales, marketing, and other connectors. You win either way. 

Email Marketing 

Veteran entrepreneurs know that Kajabi has a world-class email marketing solution that is unrivaled in the industry. With Kajabi, you may dramatically increase your business by:

  • Templated email campaigns 
  • Email automation (best for drip campaigns) 
  • Customer Relationship Management feature 
  • Straightforward visual editor and email previews 
  • Automated subject line validation 

At the moment, Thinkific does not have an email marketing capability. It does, however, integrate with AWeber, Infusionsoft, MailChimp, and Constant Contact, among others.

All of these services demand a monthly subscription charge.

The Verdict: Email marketing and CRM are embedded into Kajabi. I can’t say the same about Thinkific. Kajabi is slightly better if you need to market and sell your courses without paying for extra software. 

Related Reading: 60 Side Hustles For College Students – Have A Look At The Hustles Here.

Student Experience 

Thinkific was built with the student experience in mind. They know how important it is for your students to succeed for you to grow as a course designer. 

Kajabi’s platform aims to appeal to a wide spectrum of customers. Because of their broad focus, competing with Thinkific on the student experience is incredibly challenging. 

Thinkific provides interactive features like discussion threads, well-structured courses, and a knowledge base tailored to student achievement. 

According to customer feedback, Kajabi students have trouble opting out of communications, resetting passwords, and managing their accounts in general.

The Verdict: Thinkific is ideal for intimate classes. Kajabi is better if your online courses are meant to form a full-blown enterprise. 

Help & Support 

Kajabi is the platform for you if you want hands-on, round-the-clock support. Kajabi provides technical and customer help through chat 24 hours a day, seven days a week.

Thinkific solely provides email and phone support.

Through Kajabi University, Kajabi also gives a wealth of information on creating, marketing, and selling your course. 

You have unlimited access to all of the free tutorials you’ll need to get started making and selling digital products.

For new customers, Thinkific also includes a training site. However, some of the tutorials can cost up to $299. 

Both systems feature support forums where you can get answers to common questions.

The Verdict: Kajabi is the undisputed leader in this section. Users are set up for success from the start with real-time help and free lessons.


Customers may get started with Thinkific on a free plan, and their basic package provides more value for a lesser price.

Thinkific Pro costs $99/month, and Kajabi Basic costs $149/month. 

You’ll only advance to higher payment tiers with Thinkific if you choose to add more new features.

As your business expands, you’ll run into expensive paywalls on Kajabi, such as the number of members and emails sent.

The Verdict: Kajabi is more expensive, but you get a more rounded service.

If you don’t need all the bells and whistles, you can still create a scalable business with Thinkific. 

Related Reading: Best Online Course Platforms – Find More About The Platforms Here.

Final Thoughts – Thinkific VS Kajabi

The most significant distinction between Thinkific vs Kajabi is that Kajabi is an all-in-one platform for generating and promoting digital products.

Thinkific falls short when it comes to sales and marketing capabilities. 

So let’s concentrate on Thinkific for a bit. This platform includes a course builder tool and allows you to directly upload your videos to the platform.

Thinkific, unlike Kajabi, caters to educators and small business owners rather than coaches and entrepreneurs.

Essentially, this platform is built to excel at one thing: creating online courses.

The course-building tools provided by Thinkific are excellent. However, that’s where the platform’s most powerful features begin and finish.

While Thinkific is reasonably priced and offers a free plan, it lacks crucial corporate tools.

Due to its limited marketing capabilities, you’ll have to pay for a variety of third-party integrations every month.

Thinkific is an excellent option if you’re only interested in producing an online course and can live without marketing it.

But if you’re serious about starting and expanding an actual course production business, Kajabi is the platform you need. 

With Kajabi, everything you need to operate your business and give engaging education is automated and simple to use.

You now have an all-in-one solution, allowing you to concentrate on what matters most: expanding your business!

Disclosure: This article might contain affiliate links to the resources I refer to. It's at no cost to you, and it's how we pay the bills. Get more info here.

Brooks Conkle Banner Image
Brooks Conkle

Brooks is an entrepreneur, father, husband, & follower of the golden rule. He has over 15 years of experience as an entrepreneur after graduating with a Finance degree from Auburn University. Addicted to starting new business projects, he believes in creating multiple income streams and a life of flexibility. Business should work around your life, not the other way around. He creates content on his website, sharing his projects to help other hustlers in marketing, personal finance, and online business.