Rally Rd Review: Is Investing in Classic Cars and Fine Art Worth It?

Wouldn’t it be awesome if you could invest in a Picasso or a classic Rolls-Royce?

The main snag in this dream is that rare and desirable assets tend to be prohibitively expensive! 

Plus, keeping such items in good condition over time costs money beyond the initial purchase price.

This includes things like cleaning, storage, and periodic appraisals. 

And if you end up with one of these assets, a buyer who is willing to validate your risky venture isn’t a sure thing. 

Luckily, the advent of fractional ownership models solves these issues.

When you buy a collectible’s shares, you can spread out your investment, reduce your risk, and have someone else take care of the item for you.

That’s where Rally Rd (or simply Rally) comes in. It’s a free investment app that lets its users invest in museum-quality collectibles.

So, how does Rally work? Does it have any fees? How else does Rally deal with the uncertainty that comes with investing in rare items? 

We’re going to address these questions in this post, so read on! 

A Brief Intro To Rally Rd

a brief intro to rally rd

Rally Rd is a service that makes it possible for investors to own a piece of cultural history. 

How? They purchase collectible items and convert them into tradable securities. 

This finance firm was founded in 2016 by Rob Petrozzo and Christopher Bruno. The business raised $10 million in first- and second-round seed capital in its first year. 

When it first launched, its platform concentrated on collecting sports cars like Ferraris, Porsches, Lamborghinis, and other vintage automobiles.

The fact that Rally Rd assets are kept at its New York City offices is one of the company’s distinctive characteristics. 

They periodically swap out which assets that are on display in their showroom. The experience is very different from owning shares of a publicly traded corporation because you can actually see your investments.

How Does Rally Invest Your Money? 

Asset classes that Rally believes will increase in value are sourced based on the following objective criteria: 

  • Rarity 
  • Historical significance 
  • Uniqueness 
  • Value 
  • Condition 
  • Innovativeness 
  • And more

It doesn’t focus on one particular style but rather buys a wide range of collectibles. This is to cater to many investors with varying risk tolerances and return expectations. 

So, in essence, anyone can manage their finances and make investments on their own time with the app. 

A minimum of 90 days must pass between an asset’s initial public offering and the start of trading on the secondary market, where investors can make offers to buy shares. 

You can cash out or lessen your exposure at any moment by offering your shares for sale through an ask rather than waiting for Rally to sell the asset.

Who Can Use Rally Rd? 

who can use rally rd

Any investor who wishes to diversify their portfolio or invest in collectibles should consider Rally. However, these investors need a Social Security number, to be at least 18 years old, and to reside in the US. 

Through this platform, non-accredited investors can also gain access to alternative assets. 

The sole legal limitation on average investors’ investments is a 10% cap on either their annual income or net worth.

Accredited investors are not subject to any investment limitations. Your annual income must be greater than $200,000 ($300,000 joint). Your liquid net worth must also be greater than $1 million to be considered an accredited investor.

What Assets Does Rally Rd Offer? 

There are five collectible asset categories available on Rally, which are: 

Memorabilia (including NFTs)

The items in the Rally Memorabilia collection are those typically found in celebrity homes. Maybe you’ve seen such items behind glass cases in your wealthy friend’s house. 

With Rally, you could put money into something like the pair of Air Jordans that Michael Jordan has personally worn and signed! 

Comics and Literature

comics and literature

Since this category includes incredibly rare artwork, classic American novels, and papers dating back to the country’s formation, calling it “comics and literature” is a little bit of an understatement. 

This collection even contains a genuine copy of the American Declaration of Independence!


You can purchase ultra-rare and historic sports cars through Rally, including Lamborghinis, Vipers, and vintage Porsches. 

Owning (part of) a Lambo Countach Turbo will definitely appeal to car enthusiasts!

Watches and Luxury Items 

Think Hermes Birkins and Rolexes. But it can’t be just any old Rolex; it has to be Joe DiMaggio’s Rolex. 

Wine and Whiskey

Lastly, Rally’s smallest collection offers premium booze at costs that rival vintage cars. This may be the asset class for you if you are a sommelier or are a member of the Council of Whiskey Masters and are skilled at identifying underpriced vintages.

Are There Fees Associated With Rally? 

This is where Rally blows its competition out of the water. The platform doesn’t currently charge commissions, administration fees, or storage costs to investors.

Rally now only generates profits from investments in valuable rare goods. Naturally, the business may always present fees in the future. 

Both a monthly fee and a pay-as-you-go premium plan are on the table as options. Still, Rally Rd has promised that there will always be a free alternative available to investors.

Of course, the business incurs expenses as a result of the cost of maintaining a physical location for each asset. 

If the price of warehousing these collectibles is higher than the asset is worth, payouts to investors may be reduced.

But for the time being, it seems to be a genuine low-cost standout.

The Pros of Investing on Rally Rd

Comprehensive Listings 

Rally Rd makes every effort to provide as much information as is practical for each item. Each item is documented with images, and some may even include videos.

You can view information about the asset, including the production year and appraisal grade. This goes for a recently signed baseball to a master painting that is more than a century old. 

Investors can communicate with one another on the platform using the message board and chat. So, if you’re on the fence about certain investments, you can always discuss them with like-minded folks. 

The risk considerations for collectibles are considerably different from those for the stock market. 

Novice investors, in particular, should be aware of this. You could lose money on these investments, so be sure to do your research and weigh the risks.

Bank Integrations 

Rally Rd connects the app to the majority of banks using Plaid. Many banking and investing apps employ Plaid, one of the most well-known and commonly used third-party services.

You can link your Rally Rd account to your personal or investment-specific bank account, making trading more convenient.

Investors can buy shares during the trading window’s open hours. Of course, the investment window closes when an offerings funding target is reached. 

Each deal requires a minimum commitment of $50. If the per-share price is lower, you might have to purchase many shares of an offering to make the required minimum investment.

The holding period is 90 days. You must wait for the trading window to reopen or until Rally Rd decides to sell any shares you want to sell before doing so.

Dividend Income 

With Rally Rd, investing in collectibles may result in dividend payments. 

On Rally Rd’s platform, investing in collectibles may result in dividend payments. Operating costs for the business include the price of storing the item in their New York facility.

Rally Rd will distribute a dividend if the offering generates greater revenue than these costs.

Dividend potential may not be there in all investments. Since dividend payouts are unpredictable, a target dividend payout is also not disclosed.

Consequently, consider a dividend payout on this asset class as a bonus. Buying things that they think will appreciate in value and then selling them at a profit is the main way that investors will generate income here.

Access To Blue-Chip Collectibles 

Access To Blue-Chip Collectibles

Typically, you would need to visit auctions, auto exhibitions, and keep an eye out on eBay to purchase the types of items that Rally sells. 

The platform’s greatest advantage is that it gives you easy access to a wide range of goods without requiring you to search online or at physical locations.

Rally Rd sells “blue-chip collectibles,” which are objects that are more expensive than comparable collectibles. 

Each asset class’s real inventory of collectibles will vary, and some may not even have any items unlocked.

Signing up for notifications is the best way to learn about future opportunities.

Open To Non-Accredited Investors 

Accredited investors only can use certain investment platforms. Many potential backers can’t afford to use these apps because of this.

But anyone with interest in these kinds of assets can get their feet wet on Rally Rd!

The Cons of Investing on Rally Rd 

The Risk of Losing Money 

It is possible to lose money when you invest, just like when you buy property. But since you buy fractional shares, investing in this way is much less risky than buying collectibles outright.

It’s hard to tell how a collectible will do in the future or if its value will go up. But there are two main things you can do: look up auction prices and try to determine how much similar items are worth.

This will help you figure out if Rally Rd’s price is reasonable or not.

One great thing about the app is that you can see how past and present offerings have done as investments over time. 

You can also keep track of how your investments are doing with the platform’s portfolio tracking dashboard, too!

Slight Security Risk 

You will need to give some personal information, like your Social Security number, to join Rally Rd. This is how most apps and exchanges for investing services operate, and it helps stop fraud.

Additionally, the data is used for taxation.

The site utilizes data encryption technology to safeguard your information from potential identity theft problems and data breaches. Your private information will not be sold to other third parties.

Still, this is worth mentioning if you’re curious about what information you’ll have to give up. 

The Monthly Trading Window is Narrow

If you don’t pay close attention, you can miss the one trade day every month. Setting up alerts will help you avoid missing out on buying shares before they are sold out.

You may not want to invest in collectibles using Rally Rd because the window is so limited in comparison to other investment services.

assets are sold without your consent

You may have a stake in the company’s assets, but Rally Rd has the final say on whether or not to sell. 

Nobody is getting together to discuss it or cast a vote on it. Therefore, the business may decide to sell an asset that you had hoped to keep in-house.

It’s Hard To Value Its Assets 

The valuation of collectibles is significantly more subjective than that of more liquid assets like gold. Research all you want, but there is no way to predict its future value with any certainty.

Does Not Have Retirement Account Options 

Investment options on the platform are limited at the moment. Rally Rd does not now provide any alternatives for retirement accounts, which may be a concern for long-term investors.

How Much Can You Expect To Make With Rally Rd? 

Since Rally Rd. is still in its infancy, there is not much of a history on which to base conclusions about the platform’s success or failure with investors.

It has a wide range of collectibles, some of which have increased in value while others have depreciated.

That said, each vehicle and piece of memorabilia that has left the platform through a sale has been sold for more than it was originally worth. Rally will only sell shares if there’s a profit.

But I can’t say that this is indicative of future outcomes. That’s just how investing works. Earnings potential, as well as the level of risk involved, will vary across different investments.

Although there are no guarantees in the investment industry, a site like Rally could be useful if you have specialized knowledge of the asset class.

Rally Rd FAQs 

What is Rally Rd? 

Rally is an investment platform that allows users to buy and sell rare and unique alternative assets. The company was established in 2016, and it maintains its headquarters in the Big Apple.

Is Rally Rd Safe?

Yes! Rally Rd is a legitimate and reliable investing platform regulated by the Financial Industry Regulatory Authority.
When it comes to investing money, Rally Rd is a reliable trading platform. For each and every security trade, it collaborates with a broker-dealer that is FINRA and SIPC-approved. 
The collectibles are on display at 250 Lafayette Street, New York, NY, if you’d like to pay them a visit. You can visit the showroom five days out of the week.

How Do You Open an Account?

Rally Rd accounts are free to set up. To invest, you need to be at least 18 years old and a US resident. 
In order to comply with Rally’s know-your-customer (KYC) regulations, they ask that you provide personal information such as your name, address, and SSN when creating an account.
Unlike some other investment platforms, Rally does not need you to be a high-net-worth individual before you can make an investment. There is a 10% cap on annual income or net worth for non-accredited investors.
Rally Rd can be viewed on the web, as well as on mobile platforms like Android and iOS. You can trade on the go with the Rally app!

Should You Invest In Collectibles? 

Non-fungibles (i.e., rare or unique collectibles) present a unique set of challenges for investors because of the following: 
Limited float 
Inability to reliably predict future values
To some extent, these drawbacks can be mitigated by dividing a non-fungible artwork into thousands of equity shares.
However, there will be a lot fewer people looking to buy a 0.02% investment in a handbag than there are index fund shares. Don’t sell your Rally shares without a solid plan in place.

How’s Rally Rd’s Customer Service? 

Since it is still young, the company has room to grow in terms of its customer service infrastructure. 
You can find some basic information on investing and using Rally Rd on the site’s FAQ page.
You can also reach out to hello@rallyrd.com with any inquiries. Since there are no stated business hours for customer service, there’s no saying how long you might have to wait for a reply.

 How Often Does Rally Rd Sell Assets? 

To maximize profits, Rally may decide to liquidate assets during the peak of the market cycle. 
When another interested party makes an offer that the existing owner accepts, the service may also sell the asset in question.
Since most collectibles have a long-term investment horizon to achieve a profit, the investing app tends to hold each item for many years.
You’ll typically have to wait to sell equity shares.

Related Reading: Top Cash Flowing Assets – Find Out Here.

Final Thoughts 

Investing in rare and valuable items becomes simple and inexpensive with the Rally Rd app. I hope this Rally Rd review helped you get to know it better.

You can begin investing and diversifying your portfolio with a relatively modest outlay of capital by acquiring shares of several alternative assets.

Using Rally, investors can purchase non-equity assets, which could have similar returns to the stock market. 

Remember that the ebb and flow of market sentiment means it could be years before an investment yields a significant profit!

Disclosure:  this article might contain links to the resources discussed.
Some of the links are affiliate links, meaning that I will make a small commission if you purchase a product or service by using the link. You get the same price whether you use our special link or not, and sometimes I’m able to get you an even better deal through my relationships!  More info in my privacy policy.

Brooks Conkle Banner Image
Brooks Conkle

Brooks is an entrepreneur, father, husband, & follower of the golden rule. He has over 15 years of experience as an entrepreneur after graduating with a Finance degree from Auburn University. Addicted to starting new business projects, he believes in creating multiple income streams and a life of flexibility. Business should work around your life, not the other way around. He creates content on his website, sharing his projects to help other hustlers in marketing, personal finance, and online business. 

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