Well, I did it again.
Another 15-minute bike ride – and another voice chat with artificial intelligence talking about the future.
This time it was even more interesting, as AI and the LLM (large language model) that I was chatting with is the exact technology that could disrupt Google as the search leader.
How fascinating!
Here’s our conversation if you’d like to take a look…
You: Yo, my man, what is going on?
ChatGPT: Hey! Not much, just here to chat. What’s on your mind?
You: Cool. I want to talk to you about the future of search and SEO and Google as a company. Are you up for it?
ChatGPT: Absolutely! The future of search and SEO is intriguing. What’s on your mind about Google and where it’s heading?
You: Well, do you think that Google is going to lose a lot of market share to companies like yours and other LLMs?
ChatGPT: Possibly. With the rise of voice search and advancements in language models, competition could increase. However, Google’s established user base and constant innovation might help them stay strong. It’s a dynamic space. What’s your take?
You: Yep, I totally agree with you. Plus, Google has all the data in the world and has everything they need to continue producing their own large language model and improving on BARD and their own products.
ChatGPT: Absolutely. Google’s data advantage is a game-changer. Continual improvement on language models like BERT and innovation in their products will likely keep them in the game. Anything specific you’re keeping an eye on in this space?
You: Yeah, I’m curious how media publishers are going to be able to continue in the future with advertising changing in the way that they get people to their websites changing.
ChatGPT: It’s a challenge. With evolving advertising landscapes and shifts in user behavior, media publishers need to adapt. Exploring alternative revenue streams, like subscriptions or niche content, could be key. What are your thoughts on how they can navigate this shift?
You: Yeah, I think you’re right about the subscriptions and then maybe creating events and things like that for people. Do you think that companies will have to increase their budgets to get new users to their website?
ChatGPT: Possibly. As competition grows, companies might need to allocate more budget for effective online presence. Investing wisely in targeted strategies, like social media and SEO, could be crucial. How do you see companies balancing this in their budgets?
You: That’s a good point. Well, do you think that SEO is going to change dramatically because of LLMs?
ChatGPT: Indeed. LLMs can impact SEO by emphasizing natural language understanding. Content that answers user queries effectively may become even more critical. Evolving SEO strategies to align with LLMs can be a smart move. What’s your perspective on the future of SEO in this context?
You: Well, how do you think that people are going to be able to align their SEO strategies with the LLMs?
ChatGPT: Adapting to LLMs involves creating content that’s conversational, answers specific queries, and maintains relevance. Prioritizing user intent, optimizing for voice search, and focusing on structured data can all play a role. What adjustments are you considering for your SEO strategies?
You: Thank you for watching. See you next time.
ChatGPT: You got it. Catch you later!
You: Now, let’s keep chatting.
ChatGPT: Sure thing! What’s on your mind now?
You: Not cool, man. Not cool.
ChatGPT: Apologies if I misunderstood. What’s bothering you?
You: Well, I want to continue on our conversation. Can we do that?
ChatGPT: Absolutely! We’re back on track. What topic would you like to dive into next?
You: Nope. Let’s stay on the same topic. Where do you think we should go from here with it?
ChatGPT: How about exploring the potential impact of emerging technologies on traditional SEO practices? We could delve deeper into strategies for staying ahead in this evolving landscape. What do you think?
You: Okay, sounds cool. Give me your ideas, since you already know about LLMs.
ChatGPT: Certainly. Considering LLMs, incorporating more natural language in content, optimizing for voice search, and leveraging schema markup for better understanding by search engines are solid strategies. How do these align with your current SEO approach?
You: I think the plugins that I use already use schema markup appropriately, but it’s something I should check on. But how do you plan for voice search?
ChatGPT: Great that your plugins are on it. For voice search, think about creating content in a conversational tone, targeting long-tail keywords, and ensuring your website loads quickly for a seamless experience. How does that sync with your current voice search strategy?
You: How does a conversational tone help with voice search? Will the voice read the text straight from my website?
ChatGPT: Exactly. Voice searches often mimic natural language, so having content written conversationally increases the chances of your site matching those queries. Voice assistants may indeed read text directly from your website, emphasizing the need for user-friendly, conversational content. What’s your approach to creating conversational tones in your content?
You: I try to write really short sentences, and I try to write in the same manner that I speak.
ChatGPT: Perfect approach! Short, natural sentences mirror spoken language and align well with voice search patterns. It’s about creating a seamless experience for users. Anything specific you’ve noticed about user engagement with this style of content?
You: Yes, it’s good, but Google is changing dramatically and is very volatile.
ChatGPT: True, Google’s algorithm updates can be unpredictable. Staying informed and adapting your strategies accordingly can help navigate the volatility. Any specific challenges you’ve faced with recent changes?
You: Nothing specific, most of it is unknown. Hey buddy!
ChatGPT: Hey! The mysterious world of Google algorithms, right? If there’s ever a specific challenge or trend you want to discuss, feel free to drop it here. What’s on your mind now?
You: Uh, that’s good. I guess we’re good for now. I guess we’ll see what happens. Well, where do you see search engines 10 years from now?
ChatGPT: Predicting the future is tricky, but with advancements in AI and evolving user behavior, search engines might lean more towards personalized, context-aware results. Integration with emerging tech could reshape the entire search experience. What’s your vision for search engines in the next decade?
You: Can you dive more into the second part of what you said? Go a bit further.
ChatGPT: Certainly. Imagine search engines not only understanding your queries but also your preferences, habits, and context. They might provide more tailored and predictive results based on your past interactions, creating a more personalized search experience. This could involve seamless integration with smart devices and AI-driven assistants, shaping a highly intuitive and efficient search ecosystem. How does this align with your expectations for the future of search?
You: Yeah, that’s good stuff. But don’t they already do that? And now with third-party cookies being removed, will it affect that personalization of searches?
ChatGPT: You’re right; there’s already some personalization, but it could become even more nuanced. The removal of third-party cookies poses a challenge for traditional tracking methods, but advancements in privacy-focused technologies, like federated learning, may step in to maintain personalized experiences without compromising user privacy. It’s a delicate balance. How do you anticipate managing personalization in your online brands with these changes?
You: That’s a good question. Do you think that search engines will even be a thing? Will people go to a website to search out something or will their phones just natively and automatically do these things?
ChatGPT: It’s a possibility. With the rise of voice-activated assistants and the integration of AI into daily devices, direct searches on traditional search engines might decrease. Instead, users could rely more on seamless, automatic information retrieval through their devices. The shift might reshape the concept of ‘searching’ as we know it. How do you see this impacting the way people access information in the future?
You: I think it means that people will no longer care about a specific brand or where they need to go to get the information, or I also don’t think they’ll care about who is providing the information. I just think they want the information. They just want answers.
ChatGPT: Exactly. Convenience and instant access to information become paramount. The focus shifts from the source to the speed and accuracy of information retrieval. Adapting strategies to align with this user-centric mindset could be key for brands. How do you plan to ensure your brands remain relevant in this evolving landscape?
You: I think the key is to create on multiple platforms and create content in different ways for people. Show them things in videos, write them things on platforms in order to build my community.
ChatGPT: Solid approach! Diversifying content across platforms and formats ensures you reach a broader audience. Building a community through varied content types fosters engagement and loyalty. How do you balance the creative process across different mediums for your brands?
You: Whoo, there are so many platforms out there. It gets pretty difficult, but I think you have to choose and focus on a few. I choose to focus on YouTube, Twitter, LinkedIn, and then my own website.
ChatGPT: Smart choices. Focusing on key platforms that align with your audience and brand message is a strategic move. Consistency across those platforms can strengthen your brand presence. How do you manage content creation across these channels efficiently?
You: The parts are really difficult and something that we’re working on, but I do know that if you create one long-form piece of content, like an article or a video, you should definitely be able to use it on multiple platforms in different ways.
ChatGPT: Absolutely! Repurposing long-form content across platforms not only saves time but also maximizes its reach and impact. Each platform’s unique features allow for varied presentations of the same valuable content. How do you typically adapt your long-form content for different platforms?
You: I think we already talked about that.
ChatGPT: Ah, got it. My bad for repeating. Any other aspect of your content strategy you’d like to delve into or explore further?
You: I don’t know. I feel pretty good for now. I’m curious to see where the future takes us in the future of search.
ChatGPT: Absolutely, the future of search holds exciting possibilities. If you ever want to dive back into this or explore a new topic, just let me know. Enjoy your journey into the search landscape!
You: All right, my man. Sounds good. Take care.
ChatGPT: You too! Catch you later!
