Ok, I officially think we’re in the future.
Right now, in the present – we’re in the future.
I was on a bike ride preparing for the Christmas holiday and wanted to take some time to rethink my branding strategy while getting some fresh air.
I decided to have a chat with AI to get some ideas.
This is what we do now, right?
Give this technology a few more years, and I think we’ll forget that we’re talking to a machine.
You have to await responses (this latency will disappear) patiently and it does repeat itself a bit (this will also end soon).
I’m not saying AGI is around the corner, but I do think having a sidekick that you can fluidly brainstorm with and get new ideas is technically already here.
And it will just continue to get better in the next 12-24 months.
I’ll share my unedited conversation with you below if you’d like to see the brainstorming we did for my brand…
*Note: this was a chat via my ChatGPT app on my phone using the free version of OpenAI’s ChatGPT 3.5
It was also me chatting via phone into my phone, so my ideas were more free-flowing (forgive me…)
Target Audience: Brand Connection
Date: December 23, 2023
Note: This conversation may reflect the link creator’s personalized data, which isn’t shared and can meaningfully change how the model responds.
Anonymous: I need to brainstorm about who my brand is speaking to.
ChatGPT: Who is your target audience? What kind of people are you trying to connect with through your online brand?
Anonymous: So it’s people who are trying to get more traffic to their brand or their business, and they may be trying to build a personal brand themselves.
ChatGPT: Your audience is entrepreneurs and individuals looking to boost their brand’s visibility. Consider focusing on topics like effective SEO strategies, personal branding tips, and ways to drive traffic. Anything specific you’re thinking about for their needs?
Anonymous: I have another question though, could it be that these people are also within companies that are looking to help that company grow its brand?
ChatGPT: Absolutely! Your target audience may include not just individual entrepreneurs but also professionals within companies aiming to enhance their company’s brand. Tailor your content to address both perspectives – personal brand growth and corporate brand development. Anything else you’d like to explore within this?
Anonymous: Yeah, a big part of this is building out a personal brand, similar to what I have done. But I’m not sure if these people have the amount of money to get started, or if I should target a broader audience.
ChatGPT: Understood. Considering the financial aspect, you could tailor your content to address cost-effective strategies for personal brand building. Highlight budget-friendly tools and methods. Also, explore a broader audience while emphasizing scalable and affordable approaches. This way, you cater to various financial capacities. Thoughts on that approach?
Anonymous: Yeah, how do you think I should speak to a broad audience that doesn’t exclude the people at companies or the entrepreneurs, but also includes the personal brand builders?
ChatGPT: To appeal to a broad audience, use inclusive language. Frame your content around universal challenges in brand building that apply to both individuals and professionals. Discuss versatile strategies that can be adapted to different scales – from solopreneurs to corporate teams. This way, you maintain relevance across the spectrum. Any specific angle you’d like to explore within this inclusive approach?
Anonymous: Is this a good idea to go after a broader audience that match the same psychographic rather than try to zero in on a specific niche audience?
ChatGPT: Going after a broader audience with a shared psychographic can be a strategic move. It allows you to cast a wider net while maintaining a common thread of interests and motivations. This approach helps you capture a diverse audience without excluding potential followers. Just ensure your content addresses the shared needs and interests of your chosen psychographic. How does that align with your overall strategy?
Anonymous: Yeah, I think this can work. My fear is that the people in the community are a bit different from each other, even though they will share the similar psychographics. But how can I connect the thread with these people so that they feel connected to one another? Is that possible?
ChatGPT: Absolutely, it’s possible! Emphasize overarching values and goals that resonate with your audience, creating a sense of community. Encourage discussions and shared experiences within your platform. Highlight success stories that span various backgrounds, showcasing the diversity within the community. This way, despite differences, they’ll feel connected through common aspirations. How does that sound for fostering a cohesive community vibe?
Anonymous: It’s a good idea, but what will a personal brand solo entrepreneur have in common with someone at a company?
ChatGPT: Even though their contexts differ, both share a common desire for brand growth. Emphasize universal challenges like effective communication, building credibility, and navigating digital landscapes. Offer insights that can be applied irrespective of the scale – whether it’s an individual building a personal brand or a professional contributing to a company’s identity. This shared journey creates a bond among diverse community members. What are your thoughts on weaving this common ground into your content?
Anonymous: I like it, but my worry is that my ideas are too broad, and I won’t be known for a specific thing. How can I be known for something specific so that people think of me and my brand in regards to everything that we’re talking about?
ChatGPT: To establish a specific identity, consider being an authority in a key aspect of brand building. It could be mastering a particular SEO strategy, pioneering a unique personal branding approach, or excelling in cost-effective marketing. Becoming known for a specific expertise helps anchor your brand in people’s minds. What specific aspect do you feel passionate about or have distinctive insights in?
Anonymous: Here are a few of the things that I have done. I have grown two websites to more than 150,000 monthly page views. I have my personal YouTube channel, which has more than 3,000 subscribers. And I have launched three different podcasts, even though they are smaller podcasts. So my experiences vary. How do you think I should proceed with these ideas and choose a topic? I am a big fan of search engine optimization, although artificial intelligence is changing the game in that dramatically.
ChatGPT: Given your successes, your expertise in growing websites and engaging through multiple platforms is impressive. Consider honing in on being an authority in scalable online content strategies. Blend your SEO mastery with insights on adapting to AI changes. Position yourself as a guide for navigating this evolving landscape. Your track record speaks volumes, and focusing on this niche can make you the go-to resource in the industry. How does that align with your passions and experiences?
Anonymous: I think this is a good idea because it’s something that I’m actively doing within my own businesses, within my own local media brand. We’re using SEO but also artificial intelligence as it changes the game. So how can I connect these ideas with potential community members or fans or future customers?
ChatGPT: Share your hands-on experiences! Create content detailing your journey – how SEO and AI have transformed your local media brand. Offer practical tips, case studies, and real-life examples. Engage your audience through discussions, inviting them to share their challenges and successes. This collaborative approach not only builds a community but positions you as a relatable expert in the field. How does that resonate with your approach?
Anonymous: Do you think that people who will engage with me will be solo brand creators or others who have local media brands? Or do you think that anyone will be able to relate to the ideas if they relate to what their company is going through?
ChatGPT: Both! Your content can resonate with solo brand creators seeking personal growth and with professionals within local media brands navigating company challenges. By addressing universal aspects of brand building, you widen your reach. Appeal to the shared experiences and aspirations, ensuring your insights are valuable to individuals and professionals alike. It’s about finding that sweet spot where your expertise meets the broader needs of your diverse audience. How does that align with your target engagement?
Anonymous: Based on the successes that I’ve had, do you think that there’s a specific item that I should sell as a product? Is it a service? Is it SEO help? Is it consultancy for companies? What do you think?
ChatGPT: Considering your expertise, a blend of products and services could work well. You might offer online courses or guides on mastering SEO and navigating AI in brand building. Additionally, consultancy services can cater to both individual entrepreneurs and companies looking to enhance their online presence. This way, you provide tangible resources for self-paced learning while offering personalized guidance to those seeking hands-on assistance. How does that sound as a potential avenue for your offerings?
Anonymous: It’s a good idea.
ChatGPT: Great to hear! If you ever want to dive deeper into specifics or explore more ideas, feel free to reach out. Best of luck with your brand-building journey!
Anonymous: Cool, I appreciate it. I’m also thinking about doing a case study on my local media brand in 2024 and tracking all of the things that I do and showing examples, and using my own business as a case study. Is that a good idea?
ChatGPT: Absolutely! A case study on your local media brand can be a powerful tool. It provides real-world examples, showcasing your strategies and their impact. It adds authenticity and transparency, making your expertise tangible for your audience. It’s a great way to share your journey, lessons learned, and successes, fostering trust and connection with your community. How do you envision presenting this case study?
Anonymous: What I really need is some sort of tagline or mission statement for my entire brand to help me attract the people that we’re talking about. Do you have some ideas for this?
ChatGPT: Certainly! How about something like “Empowering Brands, Igniting Growth: Navigating SEO and AI for Your Unique Success Story.” It captures the essence of guiding both individuals and businesses, emphasizing empowerment and the ever-evolving landscape of SEO and AI. What are your thoughts on this or any specific elements you’d like to include?
Anonymous: I think it’s good, but I think it sounds a bit too general. How can we make it sound more specific for solo creators, entrepreneurs, and people at the companies that might need help with growing their brands?
ChatGPT: Absolutely, let’s refine it. How about “Fueling Solo Triumphs and Corporate Conquests: Mastering SEO and AI for Your Brand’s Unique Ascendance”? This adds a touch of personalization, acknowledging the different journeys of solo creators and corporate entities. Thoughts on this direction?
Anonymous: It sounds kind of weird to me.
ChatGPT: No problem! How about this: “Guiding Solo Trailblazers and Corporate Pioneers: Elevating Brands with SEO and AI Mastery.” Does that resonate better with the specific vibe you’re aiming for?
Anonymous: Maybe, but how do we know what the future of AI is going to be in regards to SEO? How can I help create this brand tagline without knowing that answer?
ChatGPT: Good point. Let’s reflect the dynamic nature by focusing on adaptability. How about “Empowering Brands Today, Shaping Tomorrow: Navigating SEO and AI for Every Business Journey”? This suggests a commitment to staying ahead in the ever-changing landscape. It aligns with the idea that your brand is on the forefront, guiding others through the evolving realms of SEO and AI. What do you think of this approach?
Anonymous: Can you tell that to me one more time?
ChatGPT: Certainly! “Empowering Brands Today, Shaping Tomorrow: Navigating SEO and AI for Every Business Journey.” How does that resonate with you for your brand tagline?
Anonymous: I think it’s a good idea, but it sounds a bit too corporate. How can we make it sound more personal and more friendly, like from my personal brand?
ChatGPT: Absolutely, let’s infuse a more personal touch. How about “Fueling Your Brand’s Today, Shaping Your Tomorrow: Seamlessly Navigating SEO and AI for Every Step of Your Journey”? This adds a personal connection, emphasizing that it’s about their brand and their unique path. What do you think of this friendlier approach?
Anonymous: I think it’s better, but one of the things that I also talk about is building income streams and how I think that’s very important. Is there a way that we can incorporate this idea?
ChatGPT: Certainly! How about “Igniting Your Brand’s Today, Shaping Your Tomorrow: Crafting Income Streams with SEO and AI for Every Step of Your Journey”? This integrates the income stream element, highlighting its importance in the brand-building process. Thoughts on this revised approach?
Anonymous: Yeah, it was a little bit lazy the way that we added that in there. I think we just need to think about a better way to talk about building income streams within a company and how important it is.
ChatGPT: Absolutely, let’s refine it further. How about “Fueling Your Brand’s Today, Shaping Your Tomorrow: Strategically Crafting Income Streams with SEO and AI for Every Step of Your Entrepreneurial Odyssey”? This adds a bit more emphasis on the strategic aspect of building income streams within the entrepreneurial journey. What are your thoughts on this adjustment?
Anonymous: I think it’s better.
ChatGPT: Great! If you feel it aligns with your brand’s voice, then it’s a win. If you ever want to revisit or tweak it, feel free to reach out. Best of luck with your brand, and may it flourish in every entrepreneurial odyssey!
Anonymous: Ooh, nice. I like what you did there.
ChatGPT: Glad you liked it! If there’s anything else you’d like to discuss or refine, just let me know. Wishing you all the best on your brand-building journey!