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Why Your Emails Get Clipped in Gmail (and How to Avoid it)

Hey there, fellow entrepreneurs and online marketers!

Ever send out an email campaign only to find out that Gmail decided to play hide-and-seek with half your content? Yep, we’ve all been there. It’s time to talk about the dreaded email clipping and how to kick it to the curb.

What the Heck is Email Clipping?

First things first – let’s break down what we’re dealing with here.

Email clipping is when Gmail decides your email is too long and cuts it off, adding that annoying “[Message clipped]” note at the bottom. It’s like Gmail says, “Whoa there, chief, too many words!”

Why Does Gmail Clip Emails?

Alright, so why does Gmail pull this trick on us? Here’s the deal:

1. Size Matters

Gmail has a size limit of about 102KB.

If your email exceeds this, boom!

Clipped.

2. User Experience

Gmail wants to keep things snappy for users.

Shorter emails load faster, especially on mobile devices.

3. Security

Limiting email size helps Gmail scan for potential security threats more efficiently.

Why Should You Care?

Now, you might be thinking, “So what? People can just click to see the rest, right?” Well, not so fast:

1. Fewer people will see your full message
2. Your click-through rates might take a hit
3. Important info (like unsubscribe links) might get hidden
4. It just looks… unprofessional

How to Avoid the Dreaded Clip

Alright, enough gloom.

Let’s talk solutions!

1. Keep It Short and Sweet

The obvious answer? Trim that email down!

I know, sometimes you’ve got a lot to say.

2. Use Link Shorteners

Long URLs eat up your precious KB. Use a link shortener to save space.

3. Optimize Images

Images are often the culprit. Compress them before adding to your email.

If your current provider doesn’t do this already, shame on them — use who I use, beehiiv (you get a discount with that link).

4. Clean Up Your Code

If you’re using HTML, make sure it’s clean and efficient.

Extra spaces and commented-out code count towards your size limit!

5. Test, Test, Test

Before hitting send, always test your emails.

Use our email size checker tool to make sure you’re under the limit.

The Compound Effect in Action

Remember folks, this is all about the compound effect (I’m a big fan).

Each little optimization adds up over time.

You might not see a huge difference from one email, but over hundreds or thousands? That’s when the magic happens.

Final Thoughts

Look, we’re all busy entrepreneurs. The last thing we need is our carefully crafted emails getting chopped in half. But with a little attention to detail and some smart optimizations, you can keep your emails intact and your message clear.

Now get out there and send some unclipped emails!

Note: we’ve got plenty of other tools you will find helpful as well.