Well, I did it again.

Another 15-minute bike ride – and another voice chat with artificial intelligence talking about the future.

This time it was even more interesting, as AI and the LLM (large language model) that I was chatting with is the exact technology that could disrupt Google as the search leader.

How fascinating!

Here’s our conversation if you’d like to take a look…

You: Yo, my man, what is going on?
ChatGPT: Hey! Not much, just here to chat. What’s on your mind?

You: Cool. I want to talk to you about the future of search and SEO and Google as a company. Are you up for it?
ChatGPT: Absolutely! The future of search and SEO is intriguing. What’s on your mind about Google and where it’s heading?

You: Well, do you think that Google is going to lose a lot of market share to companies like yours and other LLMs?
ChatGPT: Possibly. With the rise of voice search and advancements in language models, competition could increase. However, Google’s established user base and constant innovation might help them stay strong. It’s a dynamic space. What’s your take?

You: Yep, I totally agree with you. Plus, Google has all the data in the world and has everything they need to continue producing their own large language model and improving on BARD and their own products.
ChatGPT: Absolutely. Google’s data advantage is a game-changer. Continual improvement on language models like BERT and innovation in their products will likely keep them in the game. Anything specific you’re keeping an eye on in this space?

You: Yeah, I’m curious how media publishers are going to be able to continue in the future with advertising changing in the way that they get people to their websites changing.
ChatGPT: It’s a challenge. With evolving advertising landscapes and shifts in user behavior, media publishers need to adapt. Exploring alternative revenue streams, like subscriptions or niche content, could be key. What are your thoughts on how they can navigate this shift?

You: Yeah, I think you’re right about the subscriptions and then maybe creating events and things like that for people. Do you think that companies will have to increase their budgets to get new users to their website?
ChatGPT: Possibly. As competition grows, companies might need to allocate more budget for effective online presence. Investing wisely in targeted strategies, like social media and SEO, could be crucial. How do you see companies balancing this in their budgets?

You: That’s a good point. Well, do you think that SEO is going to change dramatically because of LLMs?
ChatGPT: Indeed. LLMs can impact SEO by emphasizing natural language understanding. Content that answers user queries effectively may become even more critical. Evolving SEO strategies to align with LLMs can be a smart move. What’s your perspective on the future of SEO in this context?

You: Well, how do you think that people are going to be able to align their SEO strategies with the LLMs?
ChatGPT: Adapting to LLMs involves creating content that’s conversational, answers specific queries, and maintains relevance. Prioritizing user intent, optimizing for voice search, and focusing on structured data can all play a role. What adjustments are you considering for your SEO strategies?

You: Thank you for watching. See you next time.
ChatGPT: You got it. Catch you later!

You: Now, let’s keep chatting.
ChatGPT: Sure thing! What’s on your mind now?

You: Not cool, man. Not cool.
ChatGPT: Apologies if I misunderstood. What’s bothering you?

You: Well, I want to continue on our conversation. Can we do that?
ChatGPT: Absolutely! We’re back on track. What topic would you like to dive into next?

You: Nope. Let’s stay on the same topic. Where do you think we should go from here with it?
ChatGPT: How about exploring the potential impact of emerging technologies on traditional SEO practices? We could delve deeper into strategies for staying ahead in this evolving landscape. What do you think?

You: Okay, sounds cool. Give me your ideas, since you already know about LLMs.
ChatGPT: Certainly. Considering LLMs, incorporating more natural language in content, optimizing for voice search, and leveraging schema markup for better understanding by search engines are solid strategies. How do these align with your current SEO approach?

You: I think the plugins that I use already use schema markup appropriately, but it’s something I should check on. But how do you plan for voice search?
ChatGPT: Great that your plugins are on it. For voice search, think about creating content in a conversational tone, targeting long-tail keywords, and ensuring your website loads quickly for a seamless experience. How does that sync with your current voice search strategy?

You: How does a conversational tone help with voice search? Will the voice read the text straight from my website?
ChatGPT: Exactly. Voice searches often mimic natural language, so having content written conversationally increases the chances of your site matching those queries. Voice assistants may indeed read text directly from your website, emphasizing the need for user-friendly, conversational content. What’s your approach to creating conversational tones in your content?

You: I try to write really short sentences, and I try to write in the same manner that I speak.
ChatGPT: Perfect approach! Short, natural sentences mirror spoken language and align well with voice search patterns. It’s about creating a seamless experience for users. Anything specific you’ve noticed about user engagement with this style of content?

You: Yes, it’s good, but Google is changing dramatically and is very volatile.
ChatGPT: True, Google’s algorithm updates can be unpredictable. Staying informed and adapting your strategies accordingly can help navigate the volatility. Any specific challenges you’ve faced with recent changes?

You: Nothing specific, most of it is unknown. Hey buddy!
ChatGPT: Hey! The mysterious world of Google algorithms, right? If there’s ever a specific challenge or trend you want to discuss, feel free to drop it here. What’s on your mind now?

You: Uh, that’s good. I guess we’re good for now. I guess we’ll see what happens. Well, where do you see search engines 10 years from now?
ChatGPT: Predicting the future is tricky, but with advancements in AI and evolving user behavior, search engines might lean more towards personalized, context-aware results. Integration with emerging tech could reshape the entire search experience. What’s your vision for search engines in the next decade?

You: Can you dive more into the second part of what you said? Go a bit further.
ChatGPT: Certainly. Imagine search engines not only understanding your queries but also your preferences, habits, and context. They might provide more tailored and predictive results based on your past interactions, creating a more personalized search experience. This could involve seamless integration with smart devices and AI-driven assistants, shaping a highly intuitive and efficient search ecosystem. How does this align with your expectations for the future of search?

You: Yeah, that’s good stuff. But don’t they already do that? And now with third-party cookies being removed, will it affect that personalization of searches?
ChatGPT: You’re right; there’s already some personalization, but it could become even more nuanced. The removal of third-party cookies poses a challenge for traditional tracking methods, but advancements in privacy-focused technologies, like federated learning, may step in to maintain personalized experiences without compromising user privacy. It’s a delicate balance. How do you anticipate managing personalization in your online brands with these changes?

You: That’s a good question. Do you think that search engines will even be a thing? Will people go to a website to search out something or will their phones just natively and automatically do these things?
ChatGPT: It’s a possibility. With the rise of voice-activated assistants and the integration of AI into daily devices, direct searches on traditional search engines might decrease. Instead, users could rely more on seamless, automatic information retrieval through their devices. The shift might reshape the concept of ‘searching’ as we know it. How do you see this impacting the way people access information in the future?

You: I think it means that people will no longer care about a specific brand or where they need to go to get the information, or I also don’t think they’ll care about who is providing the information. I just think they want the information. They just want answers.
ChatGPT: Exactly. Convenience and instant access to information become paramount. The focus shifts from the source to the speed and accuracy of information retrieval. Adapting strategies to align with this user-centric mindset could be key for brands. How do you plan to ensure your brands remain relevant in this evolving landscape?

You: I think the key is to create on multiple platforms and create content in different ways for people. Show them things in videos, write them things on platforms in order to build my community.
ChatGPT: Solid approach! Diversifying content across platforms and formats ensures you reach a broader audience. Building a community through varied content types fosters engagement and loyalty. How do you balance the creative process across different mediums for your brands?

You: Whoo, there are so many platforms out there. It gets pretty difficult, but I think you have to choose and focus on a few. I choose to focus on YouTube, Twitter, LinkedIn, and then my own website.
ChatGPT: Smart choices. Focusing on key platforms that align with your audience and brand message is a strategic move. Consistency across those platforms can strengthen your brand presence. How do you manage content creation across these channels efficiently?

You: The parts are really difficult and something that we’re working on, but I do know that if you create one long-form piece of content, like an article or a video, you should definitely be able to use it on multiple platforms in different ways.
ChatGPT: Absolutely! Repurposing long-form content across platforms not only saves time but also maximizes its reach and impact. Each platform’s unique features allow for varied presentations of the same valuable content. How do you typically adapt your long-form content for different platforms?

You: I think we already talked about that.
ChatGPT: Ah, got it. My bad for repeating. Any other aspect of your content strategy you’d like to delve into or explore further?

You: I don’t know. I feel pretty good for now. I’m curious to see where the future takes us in the future of search.
ChatGPT: Absolutely, the future of search holds exciting possibilities. If you ever want to dive back into this or explore a new topic, just let me know. Enjoy your journey into the search landscape!

You: All right, my man. Sounds good. Take care.
ChatGPT: You too! Catch you later!

The post My chat with AI on the future of SEO appeared first on BrooksConkle.com.

Ok, I officially think we’re in the future.

Right now, in the present – we’re in the future.

I was on a bike ride preparing for the Christmas holiday and wanted to take some time to rethink my branding strategy while getting some fresh air.

I decided to have a chat with AI to get some ideas.

This is what we do now, right?

Give this technology a few more years, and I think we’ll forget that we’re talking to a machine.

You have to await responses (this latency will disappear) patiently and it does repeat itself a bit (this will also end soon).

I’m not saying AGI is around the corner, but I do think having a sidekick that you can fluidly brainstorm with and get new ideas is technically already here.

And it will just continue to get better in the next 12-24 months.

I’ll share my unedited conversation with you below if you’d like to see the brainstorming we did for my brand…

*Note: this was a chat via my ChatGPT app on my phone using the free version of OpenAI’s ChatGPT 3.5
It was also me chatting via phone into my phone, so my ideas were more free-flowing (forgive me…)

Target Audience: Brand Connection
Date: December 23, 2023
Note: This conversation may reflect the link creator’s personalized data, which isn’t shared and can meaningfully change how the model responds.

Anonymous: I need to brainstorm about who my brand is speaking to.

ChatGPT: Who is your target audience? What kind of people are you trying to connect with through your online brand?

Anonymous: So it’s people who are trying to get more traffic to their brand or their business, and they may be trying to build a personal brand themselves.

ChatGPT: Your audience is entrepreneurs and individuals looking to boost their brand’s visibility. Consider focusing on topics like effective SEO strategies, personal branding tips, and ways to drive traffic. Anything specific you’re thinking about for their needs?

Anonymous: I have another question though, could it be that these people are also within companies that are looking to help that company grow its brand?

ChatGPT: Absolutely! Your target audience may include not just individual entrepreneurs but also professionals within companies aiming to enhance their company’s brand. Tailor your content to address both perspectives – personal brand growth and corporate brand development. Anything else you’d like to explore within this?

Anonymous: Yeah, a big part of this is building out a personal brand, similar to what I have done. But I’m not sure if these people have the amount of money to get started, or if I should target a broader audience.

ChatGPT: Understood. Considering the financial aspect, you could tailor your content to address cost-effective strategies for personal brand building. Highlight budget-friendly tools and methods. Also, explore a broader audience while emphasizing scalable and affordable approaches. This way, you cater to various financial capacities. Thoughts on that approach?

Anonymous: Yeah, how do you think I should speak to a broad audience that doesn’t exclude the people at companies or the entrepreneurs, but also includes the personal brand builders?

ChatGPT: To appeal to a broad audience, use inclusive language. Frame your content around universal challenges in brand building that apply to both individuals and professionals. Discuss versatile strategies that can be adapted to different scales – from solopreneurs to corporate teams. This way, you maintain relevance across the spectrum. Any specific angle you’d like to explore within this inclusive approach?

Anonymous: Is this a good idea to go after a broader audience that match the same psychographic rather than try to zero in on a specific niche audience?

ChatGPT: Going after a broader audience with a shared psychographic can be a strategic move. It allows you to cast a wider net while maintaining a common thread of interests and motivations. This approach helps you capture a diverse audience without excluding potential followers. Just ensure your content addresses the shared needs and interests of your chosen psychographic. How does that align with your overall strategy?

Anonymous: Yeah, I think this can work. My fear is that the people in the community are a bit different from each other, even though they will share the similar psychographics. But how can I connect the thread with these people so that they feel connected to one another? Is that possible?

ChatGPT: Absolutely, it’s possible! Emphasize overarching values and goals that resonate with your audience, creating a sense of community. Encourage discussions and shared experiences within your platform. Highlight success stories that span various backgrounds, showcasing the diversity within the community. This way, despite differences, they’ll feel connected through common aspirations. How does that sound for fostering a cohesive community vibe?

Anonymous: It’s a good idea, but what will a personal brand solo entrepreneur have in common with someone at a company?

ChatGPT: Even though their contexts differ, both share a common desire for brand growth. Emphasize universal challenges like effective communication, building credibility, and navigating digital landscapes. Offer insights that can be applied irrespective of the scale – whether it’s an individual building a personal brand or a professional contributing to a company’s identity. This shared journey creates a bond among diverse community members. What are your thoughts on weaving this common ground into your content?

Anonymous: I like it, but my worry is that my ideas are too broad, and I won’t be known for a specific thing. How can I be known for something specific so that people think of me and my brand in regards to everything that we’re talking about?

ChatGPT: To establish a specific identity, consider being an authority in a key aspect of brand building. It could be mastering a particular SEO strategy, pioneering a unique personal branding approach, or excelling in cost-effective marketing. Becoming known for a specific expertise helps anchor your brand in people’s minds. What specific aspect do you feel passionate about or have distinctive insights in?

Anonymous: Here are a few of the things that I have done. I have grown two websites to more than 150,000 monthly page views. I have my personal YouTube channel, which has more than 3,000 subscribers. And I have launched three different podcasts, even though they are smaller podcasts. So my experiences vary. How do you think I should proceed with these ideas and choose a topic? I am a big fan of search engine optimization, although artificial intelligence is changing the game in that dramatically.

ChatGPT: Given your successes, your expertise in growing websites and engaging through multiple platforms is impressive. Consider honing in on being an authority in scalable online content strategies. Blend your SEO mastery with insights on adapting to AI changes. Position yourself as a guide for navigating this evolving landscape. Your track record speaks volumes, and focusing on this niche can make you the go-to resource in the industry. How does that align with your passions and experiences?

Anonymous: I think this is a good idea because it’s something that I’m actively doing within my own businesses, within my own local media brand. We’re using SEO but also artificial intelligence as it changes the game. So how can I connect these ideas with potential community members or fans or future customers?

ChatGPT: Share your hands-on experiences! Create content detailing your journey – how SEO and AI have transformed your local media brand. Offer practical tips, case studies, and real-life examples. Engage your audience through discussions, inviting them to share their challenges and successes. This collaborative approach not only builds a community but positions you as a relatable expert in the field. How does that resonate with your approach?

Anonymous: Do you think that people who will engage with me will be solo brand creators or others who have local media brands? Or do you think that anyone will be able to relate to the ideas if they relate to what their company is going through?

ChatGPT: Both! Your content can resonate with solo brand creators seeking personal growth and with professionals within local media brands navigating company challenges. By addressing universal aspects of brand building, you widen your reach. Appeal to the shared experiences and aspirations, ensuring your insights are valuable to individuals and professionals alike. It’s about finding that sweet spot where your expertise meets the broader needs of your diverse audience. How does that align with your target engagement?

Anonymous: Based on the successes that I’ve had, do you think that there’s a specific item that I should sell as a product? Is it a service? Is it SEO help? Is it consultancy for companies? What do you think?

ChatGPT: Considering your expertise, a blend of products and services could work well. You might offer online courses or guides on mastering SEO and navigating AI in brand building. Additionally, consultancy services can cater to both individual entrepreneurs and companies looking to enhance their online presence. This way, you provide tangible resources for self-paced learning while offering personalized guidance to those seeking hands-on assistance. How does that sound as a potential avenue for your offerings?

Anonymous: It’s a good idea.

ChatGPT: Great to hear! If you ever want to dive deeper into specifics or explore more ideas, feel free to reach out. Best of luck with your brand-building journey!

Anonymous: Cool, I appreciate it. I’m also thinking about doing a case study on my local media brand in 2024 and tracking all of the things that I do and showing examples, and using my own business as a case study. Is that a good idea?

ChatGPT: Absolutely! A case study on your local media brand can be a powerful tool. It provides real-world examples, showcasing your strategies and their impact. It adds authenticity and transparency, making your expertise tangible for your audience. It’s a great way to share your journey, lessons learned, and successes, fostering trust and connection with your community. How do you envision presenting this case study?

Anonymous: What I really need is some sort of tagline or mission statement for my entire brand to help me attract the people that we’re talking about. Do you have some ideas for this?

ChatGPT: Certainly! How about something like “Empowering Brands, Igniting Growth: Navigating SEO and AI for Your Unique Success Story.” It captures the essence of guiding both individuals and businesses, emphasizing empowerment and the ever-evolving landscape of SEO and AI. What are your thoughts on this or any specific elements you’d like to include?

Anonymous: I think it’s good, but I think it sounds a bit too general. How can we make it sound more specific for solo creators, entrepreneurs, and people at the companies that might need help with growing their brands?

ChatGPT: Absolutely, let’s refine it. How about “Fueling Solo Triumphs and Corporate Conquests: Mastering SEO and AI for Your Brand’s Unique Ascendance”? This adds a touch of personalization, acknowledging the different journeys of solo creators and corporate entities. Thoughts on this direction?

Anonymous: It sounds kind of weird to me.

ChatGPT: No problem! How about this: “Guiding Solo Trailblazers and Corporate Pioneers: Elevating Brands with SEO and AI Mastery.” Does that resonate better with the specific vibe you’re aiming for?

Anonymous: Maybe, but how do we know what the future of AI is going to be in regards to SEO? How can I help create this brand tagline without knowing that answer?

ChatGPT: Good point. Let’s reflect the dynamic nature by focusing on adaptability. How about “Empowering Brands Today, Shaping Tomorrow: Navigating SEO and AI for Every Business Journey”? This suggests a commitment to staying ahead in the ever-changing landscape. It aligns with the idea that your brand is on the forefront, guiding others through the evolving realms of SEO and AI. What do you think of this approach?

Anonymous: Can you tell that to me one more time?

ChatGPT: Certainly! “Empowering Brands Today, Shaping Tomorrow: Navigating SEO and AI for Every Business Journey.” How does that resonate with you for your brand tagline?

Anonymous: I think it’s a good idea, but it sounds a bit too corporate. How can we make it sound more personal and more friendly, like from my personal brand?

ChatGPT: Absolutely, let’s infuse a more personal touch. How about “Fueling Your Brand’s Today, Shaping Your Tomorrow: Seamlessly Navigating SEO and AI for Every Step of Your Journey”? This adds a personal connection, emphasizing that it’s about their brand and their unique path. What do you think of this friendlier approach?

Anonymous: I think it’s better, but one of the things that I also talk about is building income streams and how I think that’s very important. Is there a way that we can incorporate this idea?

ChatGPT: Certainly! How about “Igniting Your Brand’s Today, Shaping Your Tomorrow: Crafting Income Streams with SEO and AI for Every Step of Your Journey”? This integrates the income stream element, highlighting its importance in the brand-building process. Thoughts on this revised approach?

Anonymous: Yeah, it was a little bit lazy the way that we added that in there. I think we just need to think about a better way to talk about building income streams within a company and how important it is.

ChatGPT: Absolutely, let’s refine it further. How about “Fueling Your Brand’s Today, Shaping Your Tomorrow: Strategically Crafting Income Streams with SEO and AI for Every Step of Your Entrepreneurial Odyssey”? This adds a bit more emphasis on the strategic aspect of building income streams within the entrepreneurial journey. What are your thoughts on this adjustment?

Anonymous: I think it’s better.

ChatGPT: Great! If you feel it aligns with your brand’s voice, then it’s a win. If you ever want to revisit or tweak it, feel free to reach out. Best of luck with your brand, and may it flourish in every entrepreneurial odyssey!

Anonymous: Ooh, nice. I like what you did there.

ChatGPT: Glad you liked it! If there’s anything else you’d like to discuss or refine, just let me know. Wishing you all the best on your brand-building journey!

The post I just had a 15-minute convo with AI while riding my bike. appeared first on BrooksConkle.com.